Nazeera Sha

Strategic and commercially driven Key Accounts and Sales Leader with more than 20 years of experience across Consumer Healthcare, FMCG, Ethical Pharmaceuticals, Retail Pharmacy and Wholesale Channel Management. Proven track record in driving sustainable sales growth, expanding market share, improving profitability and managing strategic national retail partnerships within highly competitive environments. Extensive experience managing major retail and wholesale accounts including Clicks, Dis-Chem, UPD, Takealot, hospitals and independent pharmacy groups.

Strong expertise in customer investment strategy, trade negotiations, promotional planning, pricing management and cross-functional commercial execution. Recognised as an award-winning sales leader with strong analytical capability, relationship management expertise and the ability to lead high-performing teams while delivering exceptional customer outcomes and commercial growth.

Coastal District Sales Manager & Key Account Lead - Menarini Group - Cape Town

(2025-02)

Responsible for leading coastal sales operations and managing key account responsibilities across Cardiovascular, Hypertension, Pain, Allergy and Gastrointestinal portfolios.

• Lead coastal district sales strategy and execution
• Manage strategic customer relationships across retail and pharmacy channels
• Drive portfolio growth, market penetration and commercial execution
• Develop and mentor sales teams to improve performance and agility
• Collaborate with marketing and operational teams to deliver business objectives
• Execute customer-specific investment and growth strategies
• Strengthened strategic retail and pharmacy partnerships across coastal regions
• Improved team execution through focused coaching and sales effectiveness initiatives
• Supported portfolio expansion through targeted commercial strategies and customer engagement

National Key Account Manager – Consumer Brands (Contract) - iNova Pharmaceuticals

(2024-05 - 2024-11)

Managed strategic national retail pharmacy accounts including Clicks and Dis-Chem for the Consumer Healthcare portfolio.

• Developed customer growth and investment strategies
• Negotiated promotional activities and commercial agreements
• Managed sales performance and customer profitability initiatives
• Strengthened retailer relationships and in-store execution standards
• Collaborated with cross-functional teams to optimise customer campaigns and launches
• Successfully managed strategic retail partnerships within highly competitive consumer healthcare categories
• Improved customer engagement and promotional execution across key national accounts

National Key Accounts Manager – OTC & Front Shop - Sandoz

(2011-08 - 2024-04)

Led national key account management for OTC and front shop portfolios across major retail pharmacy groups, wholesalers and independent channels.

• Managed strategic relationships with Clicks, Dis-Chem, Takealot, wholesalers and pharmacy groups
• Negotiated annual trading agreements, pricing and promotional strategies
• Drove customer investment planning and portfolio profitability
• Managed forecasting, sales analytics and commercial reporting
• Partnered with marketing teams to implement national campaigns and launches
• Led cross-functional collaboration to improve customer service and supply chain execution
• Consistently delivered sales growth and increased market share across OTC portfolios
• Successfully expanded e-commerce opportunities and retail visibility
• Built long-term strategic relationships with key national retail stakeholders
• Recognised for strong commercial negotiation and execution excellence

Coastal Sales Manager - Adcock Ingram Healthcare - Cape Town

(2002-04 - 2011-08)

Managed OTC portfolio operations across Western Cape, Eastern Cape and KwaZulu-Natal territories.

• Led regional sales operations and team performance
• Managed territory growth and customer relationships
• Executed promotional and retail strategies within pharmacy channels
• Conducted coaching, training and sales development initiatives
• Awarded “Leader of the Year” in 2012 for exceptional sales leadership within the Chronic Division
• Progressed from Medical Representative to “Rep of the Year” in 2002
• Contributed to multiple “Team of the Year” achievements through exceptional sales performance
• Drove strong OTC portfolio growth across coastal regions

National Buyer & Wholesale Manager - Be-Tabs Pharmaceuticals - Cape Town

(1999-01 - 2002-12)

• Managed procurement and wholesale operations nationally
• Negotiated supplier agreements and pricing structures
• Managed inventory planning and logistics coordination
• Expanded product range in line with market demand
• Increased sales through strategic supplier negotiations
• Improved operational efficiency through inventory and logistics optimisation
• Expanded market reach through strategic partnerships

Manager – Fitment Centre - Vehicle Tracking Services - Cape Town

(1998-01 - 1999-12)

• Managed workshop operations and sales activities
• Improved customer service and operational efficiency
• Implemented sales initiatives to grow customer base
• Increased client base by 25% through targeted sales strategies
• Improved workshop turnaround time and customer satisfaction

BCom-Sales & Administration (14 Subjects Completed) - Sales & Administration - Damelin (2016)

Higher Diploma in Business Management - Business Management - Damelin (2006)