Marketing Coordinator at Smile ID (2025-11 – 2026-04)
- Executed multi-region B2B field marketing campaigns across West, East, North, and Southern Africa, coordinating events, webinars, and partnership activations
- Managed campaign budgets and tracked marketing spend across four African regions
- Collaborated with international marketing, sales, and SDR teams to execute campaigns, manage leads, and optimise workflows using HubSpot
- Developed content calendars and created LinkedIn content to support campaign promotion, including fraud awareness and thought leadership initiatives
- Travelled between Cape Town and Johannesburg to support field marketing execution, partnership engagement, and attend Summits
- Maintained CRM records and supported relationship management through lead tracking and stakeholder coordination
Marketing Intern at Smile ID (2025-04 – 2025-10)
- Assisted with paid campaign execution and marketing support activities across digital channels
- Supported campaign reporting, performance tracking, and administrative coordination for regional marketing initiatives
- Conducted user-flow testing across mobile and web platforms to benchmark competitor experiences against our own platform
Marketing Teaching Assistant at Red & Yellow Creative School of Business (2025-05 – 2026-05)
- Supported lecturers in delivering marketing course content and facilitating student learning activities
- Created weekly learning materials and academic support content for students
- Assisted with marking assignments and providing feedback in line with course guidelines
- Communicated with students regarding coursework, deadlines, and academic support queries
- Collaborated with academic staff to support classroom coordination and student engagement
- Strengthened written communication, organizational, and stakeholder management skills through ongoing student interaction
Social Media Coordinator at SHAWCO Health (2024-02 – 2024-11)
- Managed and made social media content across LinkedIn, Instagram, and TikTok to communicate what the organisation did and community impact
- Developed content calendars to coordinate posts across multiple digital platforms
- Attended field outreach programmes to capture real-time content showcasing medical services provided to underserved and homeless shelters
- Transformed SHAWCO's digital presence, increasing video views from under 100 to over 2,000+ per post through on-the-ground storytelling
- Captured and edited 15+ field outreach videos that communicated the organization's impact to funders and medical stakeholders
Phaphama Consultant at Phaphama SEDI (2023-03 – 2023-08)
- Supported a Khayelitsha-based entrepreneur in developing a business and marketing plan leading to winning a Best Entrepreneur award in the programme
- Delivered bi-weekly strategy sessions that resulted in successful funding for a local startup through a "Lion's Den" style pitch
- Executed marketing strategies, branding, and market positioning to improve business visibility and growth
- Built strong relationships with township entrepreneurs, gaining experience engaging respectfully and effectively with community-based businesses