Nondwe Peter

Digital Growth Manager and Marketing Data Analyst with over four years of experience driving measurable online growth across B2C and B2B environments. Integrates strong digital marketing expertise with a software development background to deliver scalable, data-driven growth strategies. Highly skilled in GA4, Power BI, BigQuery, Meta and Google Ads, and email marketing platforms, with a proven ability to manage performance tracking, advanced marketing analytics, and centralised reporting.

Experienced in SEO optimisation, website and landing page development, and the end-to-end execution of multi-channel digital campaigns. Adept at using AI-powered tools to enhance campaign performance, streamline reporting processes, and translate complex data into clear, actionable insights that support informed decision-making across teams.

Digital Marketing Specialist at Bible Society of South Africa (2024-10 – Present)

• Plan, coordinate, and execute monthly email marketing campaigns, managing audience segmentation and campaign design using Campaign Studio and internal data systems.
• Manage end-to-end social media campaigns, from concept development to scheduling and performance reporting across Facebook, Instagram, YouTube, and TikTok.
• Draft and submit Google Ad Grant proposals, ensuring alignment between campaign objectives, organisational goals, and budget constraints.
• Lead SEO optimisation initiatives, implementing keyword strategies, improving website structure, and monitoring performance through Google Search Console.
• Direct multi-phase reporting projects, integrating data from GA4, Universal Analytics, and Excel to develop a centralised reporting model.
• Manage the design and deployment of interactive Power BI dashboards, including web embedding in Phase 2 to enhance internal data accessibility.
• Oversee the development and maintenance of campaign landing pages and key web assets, ensuring timely delivery and user-focused design.
• Use BigQuery to manage and analyse large datasets, enabling advanced campaign tracking and accurate, reliable reporting.
• Monitor and analyse digital performance using GA4 and Google Search Console, translating data into actionable insights for internal stakeholders.
• Design and implement audience surveys and polls aligned with campaign objectives, collecting valuable user feedback to inform future planning.

Digital Marketing Manager at Kibo Connect (2023-07 – 2024-02)

• Landing pages/campaign pages
• Website management and updates
• Designing and building the website front-end.
• Creating the website architecture.
• Designing and managing the website back-end including database and server integration.
• Generating WordPress themes and plugins.
• Conducting website performance tests.
• Troubleshooting content issues.
• Creating campaigns.
• Monitoring the performance of the live website.
• Carrying out keyword research using software to optimise web content.
• Tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics etc.
• Monitoring and reporting on search trends and SEO performance
• Designing marketing materials for social media marketing.
• Conducting social media marketing to increase traffic and build brand awareness.
• Creating and executing email marketing campaigns.
• Analysing websites and social media pages to make recommendations for improvement.
• Creating and managing marketing campaigns.

Software Developer at MindSpring Computing (2022-12 – 2023-07)

• Built and updated websites using WordPress and custom code.
• Made websites load faster and easier to find on Google.
• Improved JavaScript and CSS to make websites look and work better.
• Worked closely with clients to fix any problems and keep them happy.
• Made sure websites were secure, worked well on all devices, and met best practices.
• Collected technical requirements and wrote clear documentation for teams to follow.
• Managed full development projects, keeping within budget and timelines.
• Reviewed code, fixed bugs, and helped improve team coding skills. Set up server backups and tested how well websites handled traffic.
• Created reports on site performance and shared improvement ideas with stakeholders.
• Stayed up to date with the latest web technologies and security updates.

Database Administrator (Remotely) at ComCat Projects (UK) (2021-04 – 2022-02)

Working within various platforms that we use such as Hoot suite, Air-table, Job logic, Monday for management System and procedure development.

• Send out a monthly newsletter.
• Social media and marketing campaigns.
• Database design and maintenance building.
• Test programs and databases to identify errors, modify systems and correct the problems impacting performance.
• Modified existing databases and database management systems.
• Used templates and computer software to build data models describing the database elements and relationships between each part.
• Oversaw integration of different products to achieve proper functionality and meet specific requirements of each system.
• Worked with project teams to coordinate the development of each database based on the established scope and limitations.

Volunteer Administrator at Community Bible Society

• Filling the documents in neatly manner
• Data Capturing for activities, information of all the beneficiaries Compilation of monthly progress reports and invoices
• Typing of all documentation needed

DIP in Information Technology: Software Developer – Nelson Mandela University (2021)

Matric – Newell High School (2007)