
Nothiya Khoanyane
Owner / Managing Director
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About
High-energy marketing and sales professional with over 15 years in luxury automotive retail and advertising. Proven at turning brand activity into showroom and store sales: BMW Senior Customer Experience Specialist and Marketing Specialist (2020– 2024), new vehicle sales executive, and former Account Executive at Ogilvy Johannesburg. Currently runs Camagu Auto Spares, managing customer promotions, supplier deals and pricing specials on the ground.
Hands-on, resilient, comfortable owning numbers and travelling. Available immediately.
Experience
Owner / Managing Director - Camagu Auto Spares (Pty) Ltd - Kwa-Thema, Springs
- Run a motor spares retail business serving taxi operators and passenger vehicle owners in a previously underserved market
- Plan and run customer promotions, including a Hot Deal Sale on service kits that drew 16 responses and about 5 kit sales
- Negotiate with suppliers, set pricing and markups, and manage quotes, invoicing and deliveries
- Develop new product lines (bulk oils and lubricants, motorbike parts) and trade accounts
- Write business profiles, proposals and funding documents
Marketing Specialist - BMW (Joburg City) - Johannesburg
(2020 - 2024)
Role ended when the dealership permanently closed in 2024
- Planned and executed dealership marketing campaigns, events and promotions to drive showroom traffic and vehicle sales
- Managed campaign budgets and agency/supplier relationships
- Reported campaign performance to dealership management, including a vehicle launch event attended by over 1,000 guests that led to about 100 test drives in a month and 5 vehicle deliveries within 3 months
Senior Customer Experience Specialist - BMW (Joburg City) - Johannesburg
(2020 - 2020)
- Appointed to lead customer experience, with 2 customer agents reporting to me
- Supervised the agents’ day-to-day work and customer service delivery, which improved
New Vehicle Sales Executive - BMW (Joburg City)
(2018 - 2020)
New Vehicle Sales Executive - BMW (Club Fountains) - Pretoria
(2016 - 2018)
New Vehicle Sales Executive - BMW (Auto Alpina) - Springs
(2010 - 2015)
- Sold premium vehicles in a target-driven environment, building long-term customer relationships through events, test drives and follow-up
Account Executive - Ogilvy - Johannesburg
(2006 - 2009)
- Managed client accounts and coordinated campaigns between clients, creative teams and suppliers
Education
Higher Diploma - Integrated Marketing Communications (Brand Management), NQF Level 6
National Senior Certificate - Matric

