Robert Galeng

Commercial sales and marketing professional with more than 10 years of experience across the alcoholic beverage and FMCG industries, supported by 15 years of customer service experience. Strong knowledge of the Gauteng market with practical experience across OnTrade and Off-Trade channels, territory development, key account management, new business development and trade execution. Currently responsible for customer development and sales performance within Gauteng at Beck Family Estates, with experience in P&L management, sales budgets and trade investment, sales performance analysis, commercial negotiations, customer development and coordinating teams to support effective market execution.

With a career experience across South African Breweries, DGB and Beck Family Estates, I have developed a strong understanding of customers, channels and commercial environments. Supported by a Postgraduate Diploma in Marketing Management, BBA in Marketing Management and WSET Level 2, I combine practical sales experience with marketing and commercial insight.

Territory Sales Manager (Gauteng West and Randburg) at Beck Family Estates (2023-07 – Present)

• Drive sales performance, customer development and market growth across Gauteng OnTrade and Off-Trade channels.
• Develop and execute local customer development strategies focused on distribution, visibility, new business and sustainable account growth.
• Manage P&L considerations within the territory, balancing sales growth, commercial investment and profitability objectives.
• Monitor and analyse sales performance against KPIs, identifying performance gaps, market opportunities and actionable commercial insights for management.
• Identify and convert new business opportunities while strengthening penetration and performance within existing customers.
• Build and maintain long-term relationships with key accounts, trade partners and re-distributors through consistent engagement and service delivery.
• Prepare commercial proposals and brand presentations aligned with customer requirements and business objectives.
• Negotiate trade terms and investment agreements with a focus on commercial return, profitability and long-term customer value.
• Manage territory sales budgets, trade investment and POS deployment to maximise in-trade visibility and return on investment.
• Coordinate and train promoter teams on product knowledge, service standards, brand objectives and execution requirements.
• Collaborate with marketing and operations teams to execute campaigns and activations and support effective product delivery.
• Recognition: Most Improved Territory Manager | Member of the Sales Team of the Year

Sales Representative (Soweto, Krugersdorp, JHB CBD, PTA CBD, PTA East) at DGB (Pty) Ltd (2018-03 – 2023-06)

• Managed a diverse On-Trade and Off-Trade customer portfolio across Gauteng, driving volume and revenue through focused account development.
• Developed trusted, long-term customer relationships and acted as a primary commercial contact for customer support and issue resolution.
• Identified new business opportunities through market research, customer engagement and competitor analysis.
• Translated customer, competitor and market insights into targeted sales activities and account development opportunities.
• Executed trade activations, tastings and promotional campaigns to drive consumer trial, brand awareness and sales conversion.
• Prepared and delivered sales presentations and commercial proposals aligned with customer objectives.
• Controlled territory sales budgets and trade investment, ensuring resources were allocated effectively to support commercial returns.
• Trained outlet teams on product knowledge and up-selling techniques to strengthen brand representation and customer experience.

Sales Representative (Katlehong, Spruitview, Vosloorus, Villa Lisa, Phomolong, Windmill Park, Leondale) at South African Breweries (2014-09 – 2018-02)

• Delivered strong volume performance through disciplined territory management, customer development and identification of incremental sales opportunities.
• Achieved top-ranked performance in volume sales across the district.
• Built and maintained strong relationships across On-Trade customers, supporting repeat business and category growth.
• Executed On-Trade promotional campaigns and new-product launches in collaboration with brand and commercial teams.
• Managed POS placement and execution standards across the territory to maintain visibility and brand consistency.
• Identified niche sales opportunities that resulted in the Highest Convenience Pack Sales in AB InBev District East.
• Received a Silver Award at the National Sales & Marketing Conference for excellence in pricing strategy.

Postgraduate Diploma in Marketing Management – IMM Graduate School of Marketing

BBA in Marketing Management – IMM Graduate School of Marketing

WSET Level 2 in Wine Certificate