I’m a results-driven CRM and lifecycle marketing leader with over 10 years’ experience delivering data-led customer engagement strategies that drive measurable growth across global markets.
Send a job offer directly to this candidate
I’m a CRM and lifecycle marketing specialist who enjoys turning customer data into meaningful, high-performing journeys. Over the past 10+ years, I’ve worked across global markets leading CRM strategy, campaign execution, and automation to improve engagement, retention, and revenue.
I’m naturally curious and always looking for smarter, more efficient ways to do things ,whether that’s refining segmentation, improving automation, or optimising performance through testing. I enjoy working at the intersection of strategy and execution, and I take pride in delivering work that is both commercially impactful and customer-centric.
10+ years’ experience in CRM and lifecycle marketing, specialising in customer journey optimisation, marketing automation, and data-driven engagement strategies that drive retention and revenue growth across global markets.
Bachelor of Arts in Marketing Communications
Red & Yellow Business School, 2020
AAA School of Advertising, 2014
Google Analytics Certification (In Progress)
E-Careers
National Certificate in Advertising & Advanced Digital Marketing (In Progress)
