Shreya Muddappa Ponjanda

Dynamic Sales & Marketing professional with over 6 years of experience across South Africa, Dubai, and India. Proven track record in driving revenue growth within the Tech, Shipping, and Logistics sectors. Expert in formulating Go-To-Market (GTM) strategies, digital transformation, and high-level client relationship management. MBA graduate with a "hunter" mindset focused on improving both top-line and bottom-line performance.

Sales Manager at PKASTI TECHNOLOGIES (PTY) LTD (2025-07 – Present)

• Developing and executing robust sales strategies to penetrate the South African tech sector.
• Leading strategic marketing on LinkedIn, resulting in increased brand engagement and lead conversion metrics.
• Managing end-to-end talent acquisition for high-level engineering roles, bridging the gap between client requirements and technical placements.
• Serving as the primary point of contact for key accounts, ensuring long-term retention and service satisfaction.

Senior Sales Executive – Liner & Logistics at INCHCAPE SHIPPING SERVICES (DUBAI) LLC (2022-08 – 2023-04)

Portfolio Size: AED 324,000

• Source new clients; maintain excellent business relationships with the existing clients and expand the current business profiles.
• Generate revenue through maximizing sales, promote principal's products with a view to meet and exceed set sales budgets.
• Conducted deep-dive competitor mapping to adjust pricing strategies, ensuring a competitive edge in the local Dubai market.

Sales Executive at GULF AGENCY COMPANY (GAC) (2020-01 – 2022-08)

Portfolio Size: AED 216,000

• Generate revenue through maximizing sales. Identifying and securing new business accounts in line with the sales strategy.
• Manage the full sales lifecycle by performing regular client visits and high-frequency sales calls to secure new business while expanding the volume of existing accounts.
• Conduct in-depth market research to identify high-potential leads and execute account-level marketing plans that enhance brand visibility and speed up customer acquisition.
• Liaise with global network agents and approved associates to negotiate competitive rates, ensuring the most cost-effective and efficient shipping solutions for the client.
• Serve as the primary point of contact for customer inquiries, offering technical logistics advice and prompt, tailored solutions for complex shipping requirements.
• Prepare detailed freight quotations with precise cost breakdowns, providing clients with critical data on transit times, routing, and departure schedules to facilitate decision-making.
• Coordinate seamlessly with operations, customer service, and disbursement teams to ensure end-to-end shipment accuracy, from the initial booking to final billing and delivery.

Customer Service Representative at GULF AGENCY COMPANY (GAC) (2019-07 – 2019-12)

• Managed the full lifecycle of Sea and Air routed shipments, overseeing both Import and Export processes to ensure seamless international transit.
• Issued routing instructions and generated Routing Orders via GAC Freight software; meticulously audited commercial invoices, packing lists, and Certificates of Origin (COO) to ensure regulatory compliance.
• Provided real-time updates to consignees, including pre-alerts upon departure, monitoring ETA/CAN (Cargo Arrival Notice) from shipping lines, and facilitating the timely issuance of Delivery Orders (DO).
• Liaised with shippers to confirm cargo readiness, secured carrier bookings, and coordinated with local transporters for the strategic placement of empty containers at premises.
• Acted as the vital intermediary between Sales and Operations, providing the technical clarity and support necessary to transition prospects into successfully executed shipments.
• Served as the dedicated first-line contact for high-value customers, resolving inquiries promptly and ensuring high levels of service satisfaction through transparent communication.

Master of Business Administration (MBA) in Marketing – CMS Business School – Jain University (2017-01 – 2019-12)

Bachelor of Commerce (B.COM) in Commerce and Travel Management – Jyoti Nivas College Autonomous (2014-01 – 2017-12)

Higher Secondary School – Indian School Muscat (2013-01 – 2014-12)