Sophia Naicker

Results-driven marketing leader with 8+ years delivering end-to-end strategies across brand management, digital marketing, and consulting. Proven track record managing teams, budgets, and cross-functional projects for clients across Africa and Europe.

Advertising Manager - Paton Tupper (Hirt & Carter) - Switzerland

(2022-01 - 2025-01)

Client liaison for an organisation based in Switzerland.

• Led weekly cross-functional reporting with marketing managers, streamlining workflows and ensuring on-time project delivery
• Managed and mentored an advertising team, fostering a collaborative culture and driving continuous professional development
• Developed and executed tailored marketing strategies for Swiss clients, adapting campaigns to distinct cultural and market contexts

Marketing Consultant - SophMFY

(2020-01 - 2022-01)

Founded and managed a marketing agency focused on establishing marketing departments for businesses during the pandemic, specialising in remote work solutions.

• Delivered full-scope marketing consultancy for clients in South Africa and the UK, covering strategy, budgeting, and social media
• Built brand presence from the ground up for multiple clients, overseeing website development, content creation, and analytics tracking
• Produced high-performing copywriting and content strategies, integrating emerging digital tools to optimise campaign performance

Advertising Coordinator - REGENT Business School

(2017-01 - 2018-01)

• Planned and managed the annual marketing budget, overseeing advertising, events, and print collateral; supported business expansion into Swaziland driving enrollment growth

Postgraduate Degree - Digital Marketing - REGENT Business School (2025-05)

Bachelor of Arts Degree - English and Media - University of KwaZulu Natal (2015-04)