Marketing Director - Resonance Alliance - Remote from Johannesburg
(2024-08 - 2026-05)
Toronto-headquartered deep-technology group
- Led global marketing strategy and portfolio repositioning across five deep-technology verticals and six endorsed brands, shifting the business from a holding-company model to a unified endorsed-house architecture.
- Led client marketing services alongside the group role, developing and delivering marketing strategies and campaigns for external deep-technology clients.
- Built the B2B marketing function from scratch, including positioning, brand identity, marketing operations, sales-marketing handoff, HubSpot onboarding, email workflows, social publishing and core automation.
- Worked with CEOs, CTOs, Chief AI Officers, Heads of Quantum, CMOs, Marketing VPs and Directors across North America, Europe and Japan.
- Increased comparable monthly qualified executive conversations from approximately 5 to 70+.
- Designed and executed a Fujitsu quantum campaign generating 264 MQLs and 34 SQLs using Fujitsu's own lead-qualification system; led campaigns for seven quantum-technology clients including Fujitsu and BMO.
- Tripled the community by shifting the content model from news reporting toward value-added thought leadership.
- Rebuilt the main and vertical websites and maintained approximately 2 million annual visits on Quantum Insider despite significant AI-driven pressure on comparable media-site traffic.
- Established weekly sales and marketing dashboards, monthly insight reporting and a content model built around long-form flagship pieces supported by shorter channel content.
- During the tenure, annual revenue grew to approximately US$10M and profit grew 100% year-on-year.
Founder - Crazy Ginger
(2020-01)
Independent strategic work
- Lead brand, marketing, go-to-market and commercial strategy work across B2B, B2C and B2B2C businesses.
- Work with founders and leadership teams to understand the business and market, challenge assumptions, define priorities and decide practical next steps.
- Turn strategy into clear positioning, campaigns, content, proposals, commercial narratives and implementation plans.
Product & Digital Transformation Strategy Contractor - TransUnion South Africa
(2021-01 - 2022-12)
- Delivered a strategy-only engagement focused on conceptualisation and validation of a new digital-advertising offering designed to diversify the business.
- Developed strategic concepts and recommendations for handover rather than owning implementation.
Strategic Consultant - Digital App & Online Performance - KFC
(2020-01 - 2020-12)
Independent head-office engagement focused on digital app and online performance.
Africa Zone Director: Brand Connections - Anheuser-Busch InBev - Johannesburg, South Africa
(2018-01 - 2019-12)
- Held accountability for R2bn+ marketing spend across 13 African markets, 48 brands and six disciplines spanning media, sponsorship, digital, creativity, capability and experiential.
- Led the Africa implementation of Draftline, building the Johannesburg operation to approximately 50 people in five to six months and winning approximately R35M in internal business.
- Led connections strategy, agency relationships and major experiential programmes including Castle Lite Unlocks, working with senior stakeholders across the region.
Global Head of Content & Creative Excellence - Anheuser-Busch InBev - New York
(2017-01 - 2018-11)
Global Director-level role
- Led global approaches to improving creative and content quality across the AB InBev portfolio.
- Audited US$102M in Facebook video investment; 97% of video content in the audit failed the relevant effectiveness/visibility standard.
- Worked with Picasso Labs on content evaluation and helped develop creative-effectiveness standards and tools.
- Increased viewability within the first 2.5 seconds by approximately 99% in the measured sample.
- Developed the Draftline global operating model and implementation toolkit and led selected early studio implementations.
Global Head of Connections - Anheuser-Busch InBev - London / New York
(2016-01 - 2017-12)
Global role
- Held direct global connections responsibility for Corona, Stella Artois and Budweiser across media planning and strategy.
- Led global media capability and connections planning spanning digital, experiential, sponsorship, media and creativity.
- Developed global social-listening, crisis-response and creative-effectiveness approaches.
Head of Digital Content & Social Engagement / Global Digital Marketing Capability Lead - SABMiller - Johannesburg / London
(2014-01 - 2016-12)
Global remit
- Established SABMiller's global content capability supporting 200+ brands across a 60-country remit.
- Worked directly in 28 countries and trained approximately 700 marketers, agency partners, staff and capability stakeholders; average training rating approximately 9.2/10.
- Led an indirect team of approximately eight executing global initiatives.
- Authored the first global Digital Content & Engagement Playbook and standardised 200+ digital brand assets, moving 70+ brands toward digital-first standards within 24 months.
- Established a Social Command Centre in Bogotá and supported global social-listening standardisation.
Digital Communications / Brand & Campaign Leadership - Castle Lite, SAB Ltd
(2011-01 - 2014-12)
- Led digital brand communications and integrated campaign development across social, mobile, content, activations and influencer activity.
- Grew the Facebook community from 250 to 133,000 in 15 months with 43% engagement.
- Delivered South Africa's first branded web series and a first-in-market RFID activation.
- Contributed to the first approximately four years of a brand turnaround that subsequently sustained double-digit growth over a longer period.
Assistant Brand Manager - Castle Lite, SAB Ltd
(2010-01 - 2011-12)
- Managed national through-the-line trade assets including approximately 2,000 draught taps and 21,000 branded refrigerators.
- Built a capability programme across 21 districts for approximately 600 sales representatives.
Account Manager, District West - SAB Ltd
(2008-01 - 2010-12)
- Managed off-premise customer accounts and a team of three merchandisers across sales execution, trade marketing, launches, promotions and customer relationships.
Founder & Creative Director - Tripod Marketing CC
(2006-01 - 2008-12)
Founded while completing university studies
- Built a student-owned marketing business serving 21 university residences.
- Sold more than 8,000 shirts in under seven days without paid media.
