Tash Roop

An accomplished, globally experienced Spa & Wellness Executive with over two decades of success across international luxury resorts, multi-site regional wellness brands, medical dermatology sales, and educational facilities. Proven track record in establishing the Maldives' first CIBTAC-accredited wellness academy, managing operational portfolios for 180+ staff components, and scaling spa franchises. Expert in creating high-standard SOPs, developing cutting-edge skincare modules, and driving bottom-line profitability while protecting luxury brand integrity.

Wellness Academy Manager & Spa Trainer at ELE│NA Spa & Wellness (2025-07 – Present)

• Pioneer, manage, and facilitate the operation of the first dedicated Wellness Educational Facility within the Maldives.
• Develop and deliver CIBTAC-accredited training courses across international and local markets, both online and in-person.
• Interview, recruit, and coordinate specialized holistic trainers from across the globe to conduct cutting-edge wellness modules.
• Formulate and embed proprietary Standard Operating Procedures (SOPs) and clinical therapies into new and existing spa properties.
• Author comprehensive theory manuals and practical assessments focusing on Skin Health, Body Anatomy, and Physiology.
• Travel internationally to orchestrate VIP wellness activations and manage high-profile luxury events.

Cluster Trainer at ELE│NA Spa & Wellness (2025-05 – 2025-07)

• Delivered multi-property, on-site, and digital training programs for resort staff across local and international luxury portfolios.
• Designed and executed the corporate onboarding program, training new joiners on brand standards, advanced facial therapies, and skin anatomy.

Regional Operations Manager – Gauteng at Mangwanani African Spa Group (2020-02 – 2025-02)

• Directed complete operational, maintenance, marketing, and logistical pipelines across 5 premium wellness establishments (Birchwood, Palazzo, Pivot, River Valley, and Royal Elephant Hotel).
• Oversaw a large-scale corporate staff structure, personnel, driving performance management and training strategies.
• Implemented, audited, and optimized corporate SOPs across the delivery platform to defend brand integrity.
• Interpreted monthly management accounts, conducted multi-branch benchmarking, and implemented successful corrective actions to meet target budgets.
• Partnered with national television, radio, and hospitality stakeholders to maximize brand visibility and manage corporate media portfolios.
• Led the design, construction aesthetics, and menu optimization of new spa developments from concept execution to launch.

Board Member – Spa & Wellness Chapter at Tshwane Tourism Association (2020-02 – Present)

Elected representative driving regional commerce by building strategic partnerships between the spa/wellness industry and the broader tourism ecosystem within Tshwane.

• Collaborated directly with the Mayor of Tshwane and regional leaders on socio-economic strategies to optimize tourist safety and bolster district offerings.

Medical Dermatology Representative (KwaZulu-Natal) at Innovative Healthcare Solutions / Van Dyk Pharmaceuticals (2018-04 – 2020-01)

• Managed the medical sales pipeline for advanced dermatology, detailing skincare formulations directly to Pediatricians, Gynecologists, GPs, Dermatologists, and Aesthetic Practitioners.
• Delivered evidence-based product presentations focusing on active ingredients and mechanisms of action for clinical skin disorders.

Skin Care Specialist Trainer & Head of Marketing at CZA Marketing (2017-11 – 2019-02)

• Spearheaded product formulation, testing, and lifecycle development for the Snail Care product range.
• Managed the recruitment, deployment, and performance of promotional staff and corporate sales teams for major FMCG accounts.
• Produced and hosted live skincare educational programs on regional radio networks, expanding brand footprint through interactive marketing campaigns.

Regional Representative at Zoey Marketing (2014-02 – 2015-11)

• Drove B2B sales development and brand acquisition strategies for corporate wear, gifting portfolios, and customized branding contracts.

National Skincare Product & Therapist Trainer at Nutriwomen Skin & Healthcare (2009-10 – 2012-08)

• Authored corporate training manuals and mapped out nationwide educational schedules for therapists across The Dischem Pharmacy/Salons Nationally.
• Composed and successfully rolled out specialized facial protocols implemented across Dis-Chem Salons nationally.
• Served as an executive technical advisor for incoming product development and ingredient formulations.

Owner / Lead Therapist at Fantasha Beauty at Weleda Pharmacy (2009-02 – 2009-09)

• Executed end-to-end business operations, local marketing campaigns, inventory controls, and financial records.
• Provided high-end clinical facials, body massage, aesthetic nail treatments, and event makeup artistry.

Mobile Bridal Makeup Artist at Fantasha Traveling Artistry (2007 – 2009)

Bank Home Loans Consultant at Standard Bank of South Africa (2006 – 2007)

Beauty Therapist at Relax Station Day Spa (2004 – 2005)

Skincare Advisor & Makeup Artist at Estée Lauder (2001 – 2003)

International Diploma in Anatomy & Physiology – CIBTAC

International Diploma in Aesthetics & Body Therapy – ITEC

Certification in Train the Trainer – City & Guilds International