Unathi Twala

With a passion for raising brand profiles and thought leadership, Unathi possesses over a decade of experience working with prominent Pan African brands and public figures across diverse industries.

Unathi's journey in the world of strategic communication includes the esteemed Standard Bank South Africa Group, where as a Marketing Manager, she orchestrated dynamic internal and external communication strategies. Establishing a strong digital presence and fostering media relations, Unathi played a pivotal role in building awareness and generating leads for Private, Personal, and Offshore banking across multiple jurisdictions. She further curated compelling content to enhance executive profiles in the banking industry and collaborated extensively with key stakeholders.

Unathi's proficiency extended in her role as a Communications Specialist at Centurion Law Group, the University of Johannesburg, and Multichoice, where she executed strategic communication plans to amplify brand visibility for the African Energy Chamber, Centurion Law Group, and UJ. She coordinated successful media engagement events, launched best-selling books, and managed media relations across Africa, demonstrating their keen understanding of cross-geographical communication dynamics. With PR agency experience at Bonfire Media and Weber Shandwick Africa, Unathi's prowess in public relations flourished as she supported brands such as Cresta Mall, VW, and Surf.

Crafting engaging content, securing media coverage, and fostering valuable partnerships showcased her ability to tailor communication strategies to diverse audiences.

Unathi's academic journey started with a Bachelor of Arts in Media Studies and International Relations from the University of the Witwatersrand (Wits).

With a portfolio spanning prestigious brands and multifaceted industries, Unathi continues to be a driving force in strategic communication, elevating brands and fostering meaningful connections through well-crafted narratives and innovative engagement strategies.