Ahmed Faizan

Strategic Commercial Leader with 10+ years of experience in Pharma and Medical Devices across GCC and Emerging Markets. Proven expertise in go-to-market strategy, B2B licensing, and managing strategic partnerships to drive commercial growth. Strong track record in commercial excellence, business planning, and cross-functional leadership, leveraging data-driven insights to optimize performance and support executive decision-making.

SENIOR MANAGER, ALLIANCE MANAGEMENT & GO-TO-MARKET STRATEGY (COE) at VIATRIS PHARMACEUTICAL (2021-10 – Present)

Led regional commercial partnerships, licensing, and Go-to-Market (GTM) strategy for a USD 0.5B+ portfolio across Middle East, Africa, Turkey, Southeast Asia, and South Korea, driving alignment, performance, and scalable growth across diverse markets.

• Directed and strengthened strategic partnerships and licensing agreements with 50+ distributors and alliance partners by establishing robust governance frameworks for appointment, renewal, and performance management, significantly improving alignment and accountability
• Designed and implemented tailored GTM models (Alliance, Distribution, Co-Promotion) based on market maturity, portfolio mix, and licensing structures, enhancing market penetration and commercial effectiveness
• Delivered advanced market intelligence and analytics using IQVIA data, enabling data-driven decision-making and shaping short-, mid-, and long-term growth strategies
• Established and rolled out standardized KPIs and performance dashboards across Emerging Markets, increasing visibility, transparency, and value capture
• Led cross-functional initiatives and capability-building programs across Commercial, Licensing, Finance, Supply Chain, Regulatory, and Compliance, ensuring consistent execution of partnership and GTM strategies
• Optimized sales force effectiveness and coverage models through deep-dive analytics, translating insights into actionable resource allocation and execution plans
• Collaborated with global consulting firms (e.g., Roland Berger) to benchmark markets, identify emerging trends, and drive scalable strategic initiatives
• Partnered closely with Legal on distribution and licensing agreements, negotiations, and risk mitigation, ensuring compliance and alignment with regional commercial strategy

Commercial Operations Manager at ALCON Pharma & Medtech. (2019-01 – 2021-10)

Led the Commercial Operations function across Middle East and Asia, managing a team of 2 Business Analysts and 1 SFE Specialist to drive Sales Force Effectiveness, distributor performance, pricing optimization, and contract governance.

• Commercial Excellence: Designed best-fit Go-to-Market strategies, leading field force targeting and segmentation in partnership with Business Unit Heads, aligned with global guidance, with hands-on experience using Salesforce (Salesforce.com)
• Sales Incentives & Payouts: Contributed to the design and governance of regional sales incentive schemes, coordinating with Commercial Excellence teams to calculate and validate quarterly payouts for the full regional sales organization
• Distributor Management: Directed financial planning for regional distributors, consolidating in-market sales data and leading analytical reviews to support strategic decisions. Designed and presented monthly business review decks for internal and partner alignment
• Contract Lifecycle Management: Oversaw the full contract lifecycle including renewals, terminations, and direct sales agreements via the CRF process. Served as the single point of contact between Commercial, Legal, Compliance, Regulatory, and Quality teams to ensure transparency and adherence to corporate standards
• Pricing Strategy Leadership: Led the development and assessment of pricing frameworks across countries and distributors, ensuring alignment with GEMCO and regional market dynamics
• Business Reviews & Strategic Reporting: Delivered executive-level business review presentations and supported functions with tailored reporting for key meetings including KOMs, leadership forums, and budgeting cycles

SENIOR SALES ANALYST & Iran Country Lead at ALCON PHARMACUTICAL (2013-01 – 2015-12)

Led the Iran country operations, with full P&L responsibility for a USD 20M sales portfolio, driving revenue growth, market share expansion, and operational excellence across all commercial functions. Managed sales forecasting and budgeting for a USD 60M portfolio across 13 Middle Eastern countries, ensuring timely updates and alignment with strategic goals.

• Sales Leadership: Fully accountable for annual sales targets of USD 20M, consistently achieving or exceeding revenue goals through strategic planning and execution
• P&L Management: Owned full P&L responsibility, overseeing budgeting, cost control, and profitability across the country operations
• Team & Distributor Management: Managed local teams and distributor networks, driving sales force performance, incentive schemes, and business analytics to maximize ROI
• Partnered with cross-functional teams to support business development, pricing strategy, and negotiations, enhancing commercial decision-making
• Conducted deep-dive analysis on sales performance, pricing trends, and market evolution to identify opportunities for growth and efficiency
• Led the development and execution of incentive plans, sales targeting, and segmentation, driving regional sales force effectiveness

Diploma in Business Analysis, Economics for Manager and Financial Accounting – Harvard Business School (2021-01 – 2022-07)

Bachelor in Electronic Engineering – Bradford University