Bassem Wessa

I’m a Passionate, Result-Oriented Strategic Professional with a Strong Emphasis on Digital Technology with 10 Years of Comprehensive Experience in Commercial Roles (Sales, Marketing & Operations) in the

Healthcare Industry, Driving Equity and Profit Growth across Brands for B2B and B2C Businesses in the

Middle East & Africa.

• 3 years of Leadership & Sales Management.
• 5 Years of Marketing Experience & Project Management
• 6 Years of Key Account Management & Business Development A Career History of Always Exceeding Expectations in all Assigned tasks.

1. GH Product Champion (Sales & Marketing Lead) Merck Egypt Feb 2021– July 2023
   • Launched & Led Merck growth hormone business in Egypt
   • Drove successfully Egypt National Sales & Lead a team of 2 KAMs to Achieve B.U goals.

   (2021:153% vs Target, 2022 :163% vs Target)

   • Developed Brand Marketing Plan (OP 2021, OP 2022, OP 2023, 5 Years Period Milestones Plan)
   • Developed and Executed launch plans with financials, market sizing, pricing/reimbursement strategy

   (Pricing Cases, Distribution Model, PSP program Launch)

   • Ensured implementation of Marketing Tactics & Digital marketing Initiatives
   • Formulated Promotional Message /Tools and Ensure Delivery of key messages to Target Audience
   • Managed Successfully Brand budget to maximize ROI

   Key Achievements

   ▪ Saizen relaunch in Egypt was recognized Regionally and Globally 2021: 2% MS units,5.6 M LE

   ▪ Won Egypt GM Award 2022: 6% MS units, 21.7 M LE

   ▪ Increased Saizen EBIT by 50% 2019 vs 2021 (New Purchasing Models & Loyalty Programs)

   ▪ Launched of Saiz-Up Growth Library Available for Egypt, Libya & Nigeria HCPs (300 HCPs Requests)

   ▪ Partnered with MOH in the 100 million lives Presidential Campaign

2. Neurology & Immunology MarketingProject Lead Merck Oct 2019 – June 2020 (Part-time assignment)
   • Lea a team of 12 members across 7 countries & Achieved 100% of Global Launch Readiness checklist
   • Managed Omnichannel Communication in NEA region for Rebif New Label (Family Planning Indication)
   • Formulated Messages, Materials, Tools, Branding &Templates for HCPs Communication
   • Launched a New MS Platform in partnership with MS care patient Society
   • Fertility Marketing Assignee Merck Egypt Sep 2017 - Feb 2019 (Part-time Assignment)
   • Developed Cetrotide Marketing plan & Implement Tactics to Attain KPIs and Achieve BU Objectives
   • Launched ART & Beyond Virtual Consultancy Program 
   • Senior Key Account Manager Merck Egypt Nov 2014 – Jan 2021
   • Developed and executed successful account management strategies to drive Sales & Ensure customer loyalty and satisfaction
   • 2015: 110 % vs target,2016: 184 % vs target,2017: 113% vs target, 2018:109% vs target - 2019: 103% vs target
   • Medical Representative - APEX Multi-APEX Egypt Aug2013-Oct 2014
   • Medical Representative - Globe International Egypt Sep 2012- July 2013 

• Curtin University Australia 2023-2024

  Marketing in a Digital World, Micro Master ( 1 Year Program) 

• Arab Academy for Science & Maritime

  Transport University 2017-2019

  MBA (Major Marketing, Grade A)

• Assiut University 2007-2012

  Pharmacy Bachelor (71.2%)