Hernan Bazzi

Web and content operations specialist with 10+ years across web, content and e-commerce — the last five running multilingual publishing and marketing campaign execution at enterprise scale, in a continuous tenure across Salesforce and MuleSoft.

AI Project Manager at Bloop Agency (2026-08 – Present)

Freelance role leading client-facing AI projects end to end.

• Lead client-facing AI projects end to end: discovery of tools and APIs, roadmap, quality checklist, and weekly or biweekly client reviews.
• Run two concurrent engagements: a WhatsApp customer-service bot for a small business; a flight-quote bot, prospecting agent, CRM and profitability reporting for a travel agency.
• Coordinate delivery with an embedded developer; own scope, priorities and acceptance criteria.

Web Producer (HR record title: Internet Marketing Analyst) at Salesforce (2023-12 – Present)

Running multilingual publishing and marketing campaign execution at enterprise scale.

• Shipped 99 completed web deliverables on salesforce.com — 36 new pages, 48 updates and 4 website builds, with FY2025 the highest-output year at 74 completed — running concurrent multi-market pipelines on an enterprise release cadence for campaign pages including Agentforce, Gartner Magic Quadrant, Forrester TEI and Pledge 1%.
• Coordinate multilingual localization workflows across 19 regions with content, design, engineering and regional marketing stakeholders, running delivery on Agile/Scrum cadences tracked in Jira and Asana.
• Own pre-publish quality assurance for high-traffic marketing pages: cross-browser testing, link and metadata validation, canonical tags, structured data and analytics instrumentation.
• Contributed to the marketing forms migration off Adobe Experience Manager (AEM) to Page Builder, helping the team hit milestone completion on schedule; flagged and escalated text-key coverage gaps in Page Builder that fed into platform QA improvements.
• Built and deployed 6 AI assistants now used across the global web team — pre-publish QA checklists, bulk URL validation, request routing, translation-completeness checks and weekly channel digests — deployed as Slack skills.
• Authored the Image Spec Guidelines, adopted as the canonical image standard across AMER and global markets, plus 3 strategic proposals on content operations automation including a CMS migration blueprint.

Web Content Manager at MuleSoft (a Salesforce company) (2021-08 – 2023-12)

Led content management system (CMS) operations on Drupal for MuleSoft's global and localized page ecosystem.

• Led content management system (CMS) operations on Drupal for MuleSoft's global and localized page ecosystem across product, regional and localization teams, publishing landing pages, whitepapers and product pages in 5 languages (English, Japanese, German, French, Portuguese).
• Rebuilt the MuleSoft events pages and delivered a new SEO-optimized article series experience — both named as top achievements in the FY24 review — and supported A/B test rollouts and content variant publishing with the conversion rate optimization (CRO) and experimentation teams.

Digital Consultant at Webzzi (2019-01 – 2023-12)

Delivered technical SEO, conversion rate optimization and UX consulting for ecommerce clients.

• Delivered technical SEO, conversion rate optimization and UX consulting for ecommerce clients; built and optimized Shopify stores as a Shopify Partner and mobile-first WordPress sites.

Ecommerce Manager at Microbell S.A. (2017 – 2019)

E-commerce operations, technical SEO and category optimization.

Ecommerce Analyst at Tech To Perfection (2016 – 2017)

E-commerce operations, technical SEO and category optimization.

IT Support Technician at ICBC Argentina (2013 – 2016)

Nationwide Citrix XenApp and XenDesktop migration, IT support and customer service.

Diploma in Product Management – Universidad Tecnológica Nacional (UTN) (2024)

Specialist in E-commerce in Digital Business – eCommerce Institute