AI Project Manager at Bloop Agency (2026-08 – Present)
Freelance role leading client-facing AI projects end to end.
- Lead client-facing AI projects end to end: discovery of tools and APIs, roadmap, quality checklist, and weekly or biweekly client reviews.
- Run two concurrent engagements: a WhatsApp customer-service bot for a small business; a flight-quote bot, prospecting agent, CRM and profitability reporting for a travel agency.
- Coordinate delivery with an embedded developer; own scope, priorities and acceptance criteria.
Web Producer (HR record title: Internet Marketing Analyst) at Salesforce (2023-12 – Present)
Running multilingual publishing and marketing campaign execution at enterprise scale.
- Shipped 99 completed web deliverables on salesforce.com — 36 new pages, 48 updates and 4 website builds, with FY2025 the highest-output year at 74 completed — running concurrent multi-market pipelines on an enterprise release cadence for campaign pages including Agentforce, Gartner Magic Quadrant, Forrester TEI and Pledge 1%.
- Coordinate multilingual localization workflows across 19 regions with content, design, engineering and regional marketing stakeholders, running delivery on Agile/Scrum cadences tracked in Jira and Asana.
- Own pre-publish quality assurance for high-traffic marketing pages: cross-browser testing, link and metadata validation, canonical tags, structured data and analytics instrumentation.
- Contributed to the marketing forms migration off Adobe Experience Manager (AEM) to Page Builder, helping the team hit milestone completion on schedule; flagged and escalated text-key coverage gaps in Page Builder that fed into platform QA improvements.
- Built and deployed 6 AI assistants now used across the global web team — pre-publish QA checklists, bulk URL validation, request routing, translation-completeness checks and weekly channel digests — deployed as Slack skills.
- Authored the Image Spec Guidelines, adopted as the canonical image standard across AMER and global markets, plus 3 strategic proposals on content operations automation including a CMS migration blueprint.
Web Content Manager at MuleSoft (a Salesforce company) (2021-08 – 2023-12)
Led content management system (CMS) operations on Drupal for MuleSoft's global and localized page ecosystem.
- Led content management system (CMS) operations on Drupal for MuleSoft's global and localized page ecosystem across product, regional and localization teams, publishing landing pages, whitepapers and product pages in 5 languages (English, Japanese, German, French, Portuguese).
- Rebuilt the MuleSoft events pages and delivered a new SEO-optimized article series experience — both named as top achievements in the FY24 review — and supported A/B test rollouts and content variant publishing with the conversion rate optimization (CRO) and experimentation teams.
Digital Consultant at Webzzi (2019-01 – 2023-12)
Delivered technical SEO, conversion rate optimization and UX consulting for ecommerce clients.
- Delivered technical SEO, conversion rate optimization and UX consulting for ecommerce clients; built and optimized Shopify stores as a Shopify Partner and mobile-first WordPress sites.
Ecommerce Manager at Microbell S.A. (2017 – 2019)
E-commerce operations, technical SEO and category optimization.
Ecommerce Analyst at Tech To Perfection (2016 – 2017)
E-commerce operations, technical SEO and category optimization.
IT Support Technician at ICBC Argentina (2013 – 2016)
Nationwide Citrix XenApp and XenDesktop migration, IT support and customer service.
