Rodrigo Ojeda

Hands-on Finance leader with 10+ years across SaaS, startups and multinational environments. Owns FP&A, cash flow, SaaS KPIs, fundraising support, investor-ready reporting and scalable finance systems. Builds scalable finance and data infrastructure across ERP, BI, CRM and billing tools using ERP, ChartMogul, Salesforce, Metabase, SQL, n8n, APIs and AI-assisted workflows.

Strong partner to founders and leadership teams on unit economics, burn/runway, financial strategy and operational performance.

HEAD OF FINANCE & DATA at Brandtrack (2024-02 – Present)

• Lead Finance across 6 countries for an international SaaS company. Leading FP&A, cash flow, debt/fundraising scenarios and reporting.
• Implemented multi-country ERP and integrations with ChartMogul, Salesforce and Metabase.
• Designed and implemented automated finance workflows for revenue, collections, suppliers, payroll and SaaS metrics.
• Prepared financial models, investor/lender materials and due diligence inputs for fundraising and debt processes.

SENIOR PLANNING & DATA ANALYST at Wisboo (2022-04 – 2023-08)

• Owned revenue operations metrics, automation and dashboards.
• Built Google Apps Script automations, Tableau reporting and Snowflake data marts.
• Developed P&L bridges, payroll automation and A/P & A/R workflow design.

SENIOR CONTROLLER at Sirena App/Zenvia (Br) (2019-09 – 2022-04)

• Led FP&A and cost control during M&A integration.
• Implemented Xero ERP and BI tools (Periscope, Tableau).
• Delivered cash flow and P&L reporting to board, partners and senior stakeholders.

Sr. FINANCIAL CONTROLLER at SCHENKER ARGENTINA S.A. (2012-10 – 2017-11)

• Managed full P&L control and reporting to Germany HQ.
• Led budgeting, cost analysis and weekly cash flow discipline.

Master in Management & Analytics – Universidad Torcuato Di Tella (2022 – 2024)

Bachelor's degree in Business Administration – Universidad Argentina de la Empresa (2013 – 2020)

Certification in Data Analytics – CoderHouse (2021 – 2021)