Senior Marketing Operations Manager
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I'm a RevOps-focused Senior Marketing Operations professional with several years of experience driving operational efficiency and data alignment across marketing and sales in fast-paced SaaS environments, specifically in financial software. I'm Marketo certified and proficient in Salesforce, Looker and Stensul to support campaign execution, lead scoring, funnel analytics, and process automation. I have also partnered extensively with Demand Generation and Lifecycle Marketing teams to build scalable programs including live and virtual event support, lead generation, management, and scoring, nurture programs and automation.
Campaign Operations Manager at Inverta (2025-06 – Present)
Work with a campaign operations team within a marketing technology structure to support stakeholders with email marketing, including batch sends, nurture building and upkeep and lifecycle and funnel drip campaigns; event management, including building and maintaining Salesforce campaigns, creating Splash events and landing pages and integrating with Zoom and Marketo; and database health optimization, focusing on culling bad and irrelevant leads, ensuring new leads are added to the database in a timely manner and all relevant data is up-to-date and compliant.
Senior Marketing Operations Analyst at Carta (2024-06 – 2025-07)
Own day-to-day marketing operations within Marketo, focusing on campaign execution, data analysis, and performance tracking to drive informed decision-making. Partner closely with Demand Generation, Lifecycle Marketing, and cross-functional teams to optimize campaign performance and ensure alignment with broader business goals. Continuously analyze and refine marketing strategies, processes, and workflows to improve efficiency, scalability, and revenue impact.
Built and constantly refine customer and prospect segmentation by region, stage of funding, and more. Am also responsible for new platform integrations, building and streamlining forms, troubleshooting issues with Marketo and Stensul and grooming a ticket queue in Asana.
Senior Investor Services Experience Analyst at Carta (2022-04 – 2024-06)
Collected and analyzed customer feedback to identify gaps in platform experience and uncover opportunities for improvement. Acted as a client advocate by collaborating closely with Product and Engineering teams to address concerns, enhance usability, and deliver a seamless customer experience.
CRM Manager at Ativa Investimentos (2021-11 – 2022-04)
Conducted in-depth data analyses to evaluate marketing campaign performance, support new customer acquisition, and inform strategic resource allocation. Worked with an integrated team to target a more diverse prospect and customer base building upon existing and unused data. Managed the Zendesk platform for commercial operations, enhancing customer experience while maintaining accurate data organization and integrity across internal systems.
Senior Customer Experience Analyst, Key Account at Zoop Tecnologia (2020-09 – 2021-11)
Managed relationships with key account clients to ensure satisfaction, with a strong focus on the security of financial operations and risk mitigation. Acted as a strategic partner by identifying operational needs and collaborating cross-functionally to tailor solutions and enhance product fit. Built trusted relationships with high-value clients through hands-on support and proactive issue resolution. Worked with Zendesk and Atlassian (Jira) to manage workflows and maintain service quality.
CRM Manager - Salesforce Marketing Cloud at Stone Co. (2019-10 – 2020-09)
Analyzed customer response data to optimize communication strategies and improve engagement, leveraging tools such as Salesforce Marketing Cloud, Microsoft SQL Server, PowerShell, Workbench, Atom, and Excel. Led a team of analysts to develop and maintain flexible workflows that supported diverse marketing strategies across multiple platforms, including Salesforce Marketing Cloud, Zenvia, and Zendesk, ensuring consistency and performance across channels.
Contract Preparation Intern at IBM Global Financing (2019-04 – 2019-10)
Elaborating and revising IBM's commercial contracts and documentation for our partners in Spanish South America. Working with our business partners abroad to ensure the quality of our services and secure financing opportunities in Latin America.
Bachelor's Degree in International Relations – UFF - Universidade Federal Fluminense
MBA in Big Data and Business Analytics – Fundação Getúlio Vargas
