Priscilla Braga

As a Marketing Leader, I am highly focused on achieving results. I have extensive expertise in managing large local and international events, as well as in marketing communication, brand & strategic marketing planning and PR. I have successfully worked in medium & large organizations in an intensive international arena. I possess the ability to work independently for both direct and indirect reporting managers who are not in the region.

BioCatch– São Paulo – SP September 2021 – Now

Sr. Global Partner and Customer Marketing Manager

• Plan, execute and analyze marketing programs for customer segments through a variety of channels, including integrated marketing campaigns, email, webinars, direct mail and account-based marketing tactics focused on lead generation and building the sales pipeline.
• Segment effectively – tailor and customize campaign-specific micro segments to persuade and influence specific customer clusters.
• Organize customer advocacy and influencer programs working with VP of Strategy
• Work directly Head of Communication, Sales, Engagement Managers, and customers on PR initiatives including case studies, speaking engagements, Influencer events, etc.
• Plan, organize and support BioCatch and Fraud Fighter Customer events globally in close coordination with Regional Revenue Marketers

• Develop quarterly and annual market plans to support sales efforts and specified partners to meet sales and product objectives.
• Assess market trends, building and executing an integrated partner marketing plan, in alignment to corporate, verticals marketing and sales teams’ goals.
• Work with Product Management and Product Marketing to plan, schedule and deliver quarterly newsletters and webinars. 
• Manage Channel/Partner incentive programs and Channel Partner MDF program
• Oversee development of integrated co-marketing partner plans to drive strategically connected execution across marketing functions – including PR, social, demand/field marketing, customer evidence, web team, and more

• Responsible for the marketing market in LATAM, Portugal and Spain;
• Develop and manage marketing strateggies to promote customers engagement and lead generation; 
• Manage and strategized PR agency in Brazil and Spain;
• Negotiate budgets and projects costs for marketing campaigns with external media partners and creative directors;
• Coordinate and run all virtual and presence events;
• Support the translation program for webpage and collateral materials;
• Lead global projects for better communication among the departments; 
• Lead and support strategies for Social Media for the region;
• Work well aligned with regional leaders and CRO;
• Support Sales and Pre Sales for the revenew groth.

Marketing Leader LATAM

• Accountable for managing effective relationships between marketing and sales and the practice, at all levels from peers to Senior Executives.
• Overseeing marketing department;
• Responsible for the Channel Marketing Department;
• Responsible for creating and overseeing local campaigns;
• Strategize marketing and implementation for deliver pipeline coverage for sales;
• Responsible for 20% of sales revenue;
• Manage inside sales and LBR;
• Produce and implement marketing plans from an international perspective;
• Responsible for monthly strategic sales/marketing local meetings;
• Coordinate and execute events, i.e. tradeshows, workshops, training;
•  Support on translate all collateral materials to local market;
• Responsible for all internal communication;
• Develop all communication for partners & end customers;
• Manage all MDF budget;
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Responsible to educate team on social media tools (e.g., LinkedIn, Facebook, Twitter, etc.) and effectively leverages them to create a dialogue with target audience;
• Manage PR agency;
• Work on all the marketing communication efforts designed for shaping brand awareness in new markets and qualify lead generation.

Gonzaga University, Spokane, WA /United States of America

Bachelor of Arts in Public Relations, Minor Sociology May 2002

UNIP, São Paulo /Brazil

Associate of Arts in Human Resources September 2011

FGV, São Paulo/ Brazil

Specialization in People Management