Alaa M.Reda

A research-led, systems-minded product designer with 10+ years building measurable UX for complex SaaS, healthcare, and B2B platforms. Trusted by product and engineering as the design partner who turns operational chaos into clear, scalable experiences — and proves it with numbers. +10 Years experience; +50 Projects delivered; 6 Companies; 8 Certifications.

Lead UX/UI Designer - Coral Technology

(2020)

• Led end-to-end UX for a healthcare SaaS platform spanning project management and direct contracting — across web, Android, and iOS.
• Directed a 2-person UX team across all phases: discovery, synthesis, prototyping, usability testing, visual production, and design QA.
• Established SUS baseline, then validated the redesign at 78 vs. 49.9 — a +29-point usability gain moving the product from Class F to "Good."
• Unified 4 distinct user types (Employers, Employees, Care Managers, Providers) under a single role-aware design language and IA.
• Reduced referral form complexity by ~35% while improving task clarity and user completion confidence, validated through moderated testing.
• Partnered directly with clinical stakeholders, product managers, and engineering to ship research-backed decisions with high implementation fidelity.

Senior UX/UI Designer - Rent Centric Inc.

(2017 - 2020)

• Owned full UX/UI for a B2B car rental management platform serving agents, branch managers, and admins across high-volume operations.
• Redesigned 7 core modules: reservations, rentals, fleet, customers, quotes, dashboards, and settings — each from research to production handoff.
• Applied competitive analysis, heuristic evaluation, user interviews, surveys, and workflow analysis to expose and resolve critical operational friction.
• Translated complex back-office logic into self-explanatory interfaces that reduced onboarding time and improved operational visibility across roles.

UX/UI Designer - Orman Association

(2014 - 2016)

Designed responsive school websites from concept to launch, including wireframes, reusable UI patterns, visual systems, and accessible component libraries.

Web Designer - Adcom Egypt & Code-Times

(2010 - 2014)

Designed responsive client website templates, early style guides, personas, and production-ready UI assets. Collaborated directly with front-end teams on HTML/CSS execution.

B.A. - Translation & Interpretation - Moqatam University (2005 - 2008)