Daniel Owolabi

Product Designer with 4+ years across fintech, and SaaS, specializing in end-to-end user experience: user flows, design systems, interaction design, and design-to-engineering handoff.

Lead Product Designer - CASHONRAILS - Lagos, Nigeria

(2024-09)

• Led end-to-end UI/UX design for a merchant web app and admin platform supporting $10M+ in transaction volume and $40K in revenue within the first 3 months of launch.
• Built and scaled a centralized design system spanning merchant and admin surfaces, improving design consistency and cutting design-to-engineering handoff time.
• Designed core product flows and dashboards, transactions, payouts, settlements, refunds with a focus on usability, information hierarchy, and clarity for non-technical business users.
• Partnered directly with engineers through implementation, reviewing builds against design intent and resolving fidelity gaps before release.
• Designed conversion-focused landing pages that increased campaign sign-ups and contributed to the launch of the CashOn savings product, expanding the platform's product surface area.

Product Designer - YEBA TECHNOLOGIES - Lagos, Nigeria

(2025-06)

• Designed the Yeba dashboard and full marketing website end-to-end, from user flows through high-fidelity UI for a B2B liquidity and payments platform spanning wallets, deposits, withdrawals, spot trade, OTC trade, and team permissions.
• Led design of the wallet experience and trade flows (Spot Trade, OTC Trade) as the platform's flagship surfaces, mapping multi-currency balances, conversion logic, and transaction detail views into a single coherent flow.
• Ran structured UI/UX audits against the live product and defined core design principles (no dead ends, hide limitations, guide outcomes), applying them consistently across modules to keep a complex B2B surface usable.
• Designed product marketing assets, lifecycle emails, and merchandise systems to support brand visibility and campaign rollout.

Product Designer (Contract) - DESIGNKROO - United Kingdom

(2024-12 - 2025-06)

• Delivered end-to-end UI/UX for web and mobile products across multiple client industries, owning flows from wireframe through high-fidelity design, alongside supporting brand identities and marketing systems.
• Created performance-driven product and marketing visuals that improved client engagement.
• Managed multiple concurrent client workstreams while maintaining design quality and delivery timelines.

Brand & Visual Designer - SYNERGYY - Lagos, Nigeria

(2021-12 - 2024-12)

• Designed social media systems and visual assets that scaled brand reach and engagement across channels.
• Produced pitch decks and marketing materials that supported partnership and growth initiatives.
• Collaborated cross-functionally with marketing and product stakeholders to align visual output with product goals.

B.Tech - Computer Science (Information Systems) - Federal University of Technology, Akure (FUTA) (2019 - 2025)