Ifeoma Iwuoha

Lead Product Designer with 5+ years of experience delivering end to end product design and UX/UI for web and mobile devices across fintech, open banking, SaaS, and job tech platforms. Skilled in driving product strategy, scaling design systems, and improving user engagement, conversion, and operational efficiency. Proven leader of cross functional and cross continental teams, partnering with executives to deliver user centered solutions that align business goals with measurable growth.

Lead Product Designer at Belyfted & BelyftedPay (2022-05 – 2026-08)

BaaS & Payment Solutions

• Led product design for a Banking as a Service platform supporting multi currency local and international payments and embedded finance solutions.
• Defined UX strategy for PSD2/FCA compliant open banking infrastructure, including secure APIs, consent flows, and payment initiation journeys.
• Optimized KYC/KYB onboarding and compliance workflows, decreasing onboarding time by 40% while maintaining regulatory compliance.
• Improved successful transaction rates by 27% through checkout optimization and enhanced error handling systems.
• Built and scaled a cross product design system, reducing design to development handoff time by 30%.
• Mentored and led a remote, cross continental design team, strengthening delivery quality and design standards.

Senior Product Designer at CvtoCareer (2023-04 – 2025-12)

• Led UX redesign of an AI powered job matching and CV optimization platform, increasing user engagement by 40%.
• Optimized candidate onboarding and job application flow, improving application conversion rate by 28%.
• Conducted user research and usability testing to identify friction points, reducing user drop off by 22%.
• Collaborated cross functionally with Product Managers and Engineers in Agile sprints to deliver high impact feature releases.

Product Designer at Yuniq Solutions Technology (2021-02 – 2023-07)

• Designed web and mobile products for fintech, SaaS, and e commerce clients from concept to launch.
• Developed wireframes, prototypes, and high fidelity UI designs, reducing development rework by 18% through improved design documentation.
• Partnered with engineering teams to ensure pixel perfect implementation and optimized user experience.
• Contributed to branding and digital marketing assets that supported successful product launches.

Doctor of Optometry in Optometry – Imo State University of Science and Technology