Alexander Smith

Over 20 years of experience in sales, business development, and client relationship management. Recognized for Excellence with Gold Level Certification from the Sales Guide for Excellence for three consecutive years.

Bilingual

Business professional fluent in English and French. Skilled in lead conversion, revenue growth, and strategic account management across North America and Europe.

Sales Director of North America and Europe - Convenient Business Solutions Inc. - Montreal, QC

(2020-01)

Spearhead sales operations across Europe and North America, developing region-specific strategies to expand market presence and drive growth.

• Develop and maintain a strong sales funnel through lead acquisition, cross-selling, and strategic account management.
• Promote, sell, and secure orders from new and existing clients using a consultative sales approach in the optical engineering industry.
• Create quarterly sales projections, track monthly budgets, analytics, and targets, and ensure consistent overachievement of sales goals.
• Build and maintain strong relationships with suppliers and partners, expanding offerings and enhancing market competitiveness.
• Maintain and update CRM systems, call logs, and client records, ensuring data accuracy and effective client follow-ups.
• Generate monthly sales reports outlining key sales initiatives, strategies, and performance insights to optimize business outcomes.
• Identify key industry events, trade shows, and relevant activities, ensuring clients receive valuable insights and targeted marketing materials.

Sr. Bilingual Account Manager - Grainger Canada - Montreal, QC

(2020-01)

• Develop and maintain a high-performing sales funnel using CRM tools to track leads, opportunities, and conversions.
• Drive maximum sales profitability and business growth across Ontario, Quebec, and the Maritimes, consistently exceeding targets.
• Farm, nurture, and expand client relationships, increasing sales potential and growing share of wallet within key accounts.
• Proactively identify, pursue, and close bids and tenders, securing high-value contracts and new business opportunities.
• Consistently meet and exceed monthly sales targets and annual revenue goals through strategic planning and execution.
• Build and maintain long-term relationships with clients, fostering trust, loyalty, and repeat business.

Sr. Bilingual Account Manager - Bannerz Canada Inc. - Edmonton, AB

(2014-01 - 2019-04)

• Achieved maximum sales profitability and business growth within Alberta and successfully expanded across Canada to increase company visibility and revenue.
• Made in-person visits, presentations, telephone calls and cold calls to existing and prospective customers.
• Provided superior customer service and support and worked closely in liaison with designers, installers and management.
• Reviewed sales leads, pending orders and upgrades, developing action plans to progress each cycle.
• Responsible for advertising signage and printing services, in addition to representing Bannerz Canada Inc. at outside events for promotional and networking purposes.

Sales & Marketing (Part-Time) - Vibrant Marketing - Johnny Walker Mentorship Program

(2016-01)

• Communicate key messages, including product benefits through direct marketing.
• Promote products in a professional and responsible manner to build awareness and increase sales.
• Interact with consumers and stakeholders to share information on promotional features.

Sales & Marketing (Part-Time) - Reef Agency - IQOS & Brand Ambassador

(2014-01)

• Communicate key messages, including product benefits through direct marketing.
• Promote products in a professional and responsible manner to build awareness and increase sales.
• Interact with consumers and stakeholders to share information on promotional features.

Team Lead - SDI Marketing

(2014-01)

• Communicate key messages, including product benefits through direct marketing.
• Promote products in a professional and responsible manner to build awareness and increase sales.
• Interact with consumers and stakeholders to share information on promotional features.

Brand Ambassador - Iris Blue

(2014-01)

• Communicate key messages, including product benefits through direct marketing.
• Promote products in a professional and responsible manner to build awareness and increase sales.
• Interact with consumers and stakeholders to share information on promotional features.

Diploma - Business Marketing - Northern Alberta Institute of Technology