Ali El Kasmi

Project and operations professional with experience across international events, business development, sales and operational coordination. Skilled in managing projects and workflows, coordinating clients, partners and suppliers, and supporting logistics, documentation and commercial activities. Comfortable working across functions and multicultural environments, with a practical approach to keeping projects organized, stakeholders aligned and operations moving.

Operations Coordinator at The Roaming Agency (Brotherockers) (2026-09 – Present)

Supporting the day-to-day operations of a live entertainment agency, with responsibilities across event administration, travel logistics, financial follow-up and internal coordination.

• Coordinate event-related administrative workflows, including schedules, contracts, production documents, follow-ups and internal tracking.
• Research, compare and book artist travel logistics including flights, accommodation and car rentals, balancing operational requirements, budgets and quality.
• Support written client and partner communication.
• Assist with financial administration, including invoices, expenses, reimbursements, payments and outstanding-balance follow-up.
• Maintain accurate event, CRM, travel and financial information while working closely with the general manager on operational priorities.

Sales Representative & Project Leader Tunisia at Foorsa (2026-03 – 2026-09)

• Identify, prospect and acquire new clients through proactive outreach.
• Manage the full sales cycle, from lead generation and qualification to negotiation and closing.
• Maintain accurate CRM records of sales activities and client interactions.

Office Launch Tunisia (Training and Ops) at Foorsa (2026-03 – 2026-09)

• Selected as Project Lead for the Tunisia office launch, developing the sales training materials from scratch and delivering the training onsite to the new team.
• Led the operational setup and launch of the company’s Tunisia office.
• Coordinated local service providers and resolved urgent operational issues on site.

Branding Project Manager AFCON 2025 Morocco at OLEVENTS (2025-12 – 2026-02)

• Led stadium branding across competition and non-competition areas in line with CAF/FIFA standards.
• Coordinated CAF, the Local Organising Committee, stadium management and service providers.
• Supervised on-site teams, installers, staffing and field cash management.
• Managed matchday operations and last-minute stadium adjustments through the quarter-finals.
• Delivered the full branding setup in under 20 days within a live, fast-changing environment.
• Resolved on-site issues and adapted branding setups between matches.

Junior Project Manager at Growing Markets (2024-02 – 2025-10)

• Coordinated the German Pavilion at SIAM Morocco, managing exhibitor logistics, supplier negotiations, and client relations.
• For the Moroccan trade mission to the U.S. World Dairy Expo, I handled 100% of the logistics chain: travel, accommodation, vendor coordination, transportation, on-site support, and scheduling B2B meetings.
• Coordinated supplier sourcing, negotiations, and purchasing for pavilion construction, furniture, audiovisual equipment, and all additional exhibitor requirements.
• Oversaw logistics planning, shipping schedules, and delivery follow-up for international trade fairs (Germany, Singapore, U.S., Morocco).
• Ensured on-time delivery of equipment and services based on project timelines and exhibitor needs, aligning with contractual requirements.
• Prepared and validated invoices, purchasing lists, and budget follow-ups with both clients and international vendors.
• Built strong working relationships with partners, suppliers, and client operations teams to ensure smooth delivery.

Business Development & Operations Associate at Sanford Federal Africa (2023-11 – 2024-02)

• Drafted government bid proposals (NASA, US Army projects) and coordinated SOW analysis for federal contracts valued at $1M+.
• Sourced suppliers, collected quotations, compared offers, negotiated terms, and selected the most competitive logistics partners.
• Conducted market research to identify opportunities for new partnerships and expand business relations.

Bilingual Sales Representative at BoostOne Network (2023-08 – 2023-11)

• Conducted SEO audits and presented findings to potential clients, explaining optimization processes to drive new business.
• Developed lead generation scripts in English and French to expand Canadian B2B pipeline.

Part-Time Digital Marketing Assistant at Canadian Classroom (2023-03 – 2023-08)

• Developed LinkedIn content and conducted daily LinkedIn outreach to generate leads using Sales Navigator.
• Drafted press releases and optimized content for SEO

Business Development Assistant - Internship at Wink Consulting (2022-02 – 2022-07)

• Coordinated B2B matchmaking for events such as Evsid Connect Morocco 2022, connecting companies with international companies with local partners.
• Launched targeted mailing campaigns, initiated phone contact to identify potential partners, and drafted commercial proposals.

Master's Degree in International Business – École Nationale de Commerce et Gestion – ENCG (2022-07)