Ali Shakeel

I design products that people actually enjoy using and have been doing it for over 15 years across mobile apps, SaaS platforms, compliance tools, and fintech interfaces. I know startups move fast and hate rework, so I get clarity early, prototype quickly, and collaborate closely with developers to ship work that holds up.

Design

Match's mission connecting startups with designers who truly fit is exactly the kind of problem I care about solving. I'd love to bring that same thinking inside your team.

UX/UI & Product Designer - Mydaycare Inc. - Edmonton, AB

(2024-07)

• Led a full redesign of the MyDaycare mobile app, clearer navigation, cleaner hierarchy, and interaction patterns parents actually enjoy using.
• Ran parent interviews from scratch: turned raw frustrations into a prioritized backlog that shaped every design decision.
• Built high-fidelity Figma prototypes for activity tracking and parent-staff communication, so stakeholders could pressure-test ideas before a single line of code was written.
• Improved measurable usability by 25% and feature adoption by 20% through iterative testing and a cohesive UI system.
• Designed the brand identity and visual language giving the product a personality that feels trustworthy and warm.

UX/UI Designer - Auditsoft Inc. - Calgary, AB

(2023-08 - 2024-05)

• Designed complex compliance and audit workflows for AuditXchange, including custom dashboards for government and safety associations (AASP, IHSA).
• Transformed dense audit data into visual dashboards that non-technical users could navigate without training.
• Co-defined product workflows with stakeholders and developers, balanced ideal UX with real technical constraints.
• Built a reusable component library and style guide that cut future design-to-dev time significantly.

UX/UI & Product Designer - Independent Contractor - USA & Canada

(2022-03 - 2023-05)

• Designed end-to-end experiences for startups across multiple industries from first sketch to final developer handoff.
• Projects included JFPRO, DealhuntGo, Kandi, and CreatorInk: each with distinct user flows, conversion-focused UI, and tight deadlines.
• Ran discovery, wireframes, high-fidelity UI, and visual branding for clients who had ideas but needed a designer who could think product.

UX/UI Designer - SafetyTek Software Ltd. - Calgary, AB

(2020-08 - 2022-02)

• Designed mobile and web experiences for health and safety tools used in construction and oil-field environments contexts where bad UX has real consequences.
• Translated regulated workflows into clean digital forms and reporting flows that field workers could actually use on-site.
• Partnered with product and engineering to move from concept to prototype to shipped feature on every sprint.

UX Designer - First Servant Capital Corporation - Toronto, ON

(2020-04 - 2020-08)

• Designed web and mobile financial tool interfaces with a focus on trust, clarity, and ease of use for non-finance-savvy users.

UX/UI Designer - NCR Technologies - Abu Dhabi, UAE

(2018-09 - 2019-10)

• Designed interactive self-service banking kiosk experiences for First Abu Dhabi Bank, simplified complex financial transactions into intuitive, accessible flows.

Graphic Designer - Transpo Group - Dubai, UAE

(2017-07 - 2018-08)

• Created client-facing presentations and awareness campaigns for government and transportation clients including RTA, Dubai Police, and DOT.

Other Design roles - Ignytes Agency, Realmacways, 11th Agency - International

(2012-02 - 2017-04)

• Led digital, print, brand, social, and product marketing design across a wide range of local and international clients, built a foundation in translating ideas into compelling visual systems.

Diploma - Multimedia, Graphic Design & Pre-Press - Cambridge College / Cambridge International