Allyssa Marie Roque
Data analytics and communications professional
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About
Data analytics and communications professional with over three years of public sector experience translating complex operational and stakeholder data into clear, decision-ready insights. Skilled in Python, SQL, and Power BI for building pipelines, dashboards, and KPI reports. Brings a rare combination of analytical rigour and plain-language communication, making findings accessible and actionable for both technical teams and non-technical leadership.
Experienced working at scale, supporting initiatives that reached over one million stakeholders.
Experience
Public Relations & Information Officer at Public Affairs & Information Services Department, Quezon City, Philippines (2021-12 – 2024-08)
- Led a team of information officers to design and execute localized communication strategies for municipal initiatives, reaching over 1 million stakeholders.
- Liaised between civic project teams and community groups, translating technical policies, schedules, and services into plain-language public notices.
- Coordinated multi-channel crisis communications, media briefings, and live-streamed broadcasts for high-profile public events and emergency responses.
- Monitored public sentiment and community feedback channels to identify concerns, inform communications strategy, and report insights to department leadership.
Writer & Reporter at Radioworld Broadcasting Corporation-CLTV36, Pampanga, Philippines (2020-01 – 2020-03)
- Researched and produced news stories covering local politics, infrastructure, and community events for regional broadcast and digital platforms.
- Conducted on-camera live and recorded reporting, including interviews with local government officials and community stakeholders.
- Pitched and developed original story ideas alongside assigned coverage, managing the full production process from research to broadcast.
Education
Ontario College Graduate Certificate in Data Analytics (Honours) – Humber College, Etobicoke, ON (2025-09 – 2026-04)
Ontario College Graduate Certificate in Marketing Management (High Honours) – Sheridan College, Mississauga, ON (2024-09 – 2025-06)
Bachelor of Arts in Speech Communication (Cum Laude) – University of the Philippines Diliman, Quezon City, Philippines (2015-08 – 2019-06)