Andrea Neill

As an Account Director at Oliver Marketing, I bring over a decade of extensive experience in the dynamic world of advertising, specializing in leading high-performing creatives to deliver innovative and compelling marketing solutions. With a career built on creativity, strategic thinking, and exceptional client service, I am passionate about driving brand success and enhancing consumer engagement.

Account Director - Oliver Agency (UStudio)

(2023-01)

• Primary client lead for Unilever & Magnum Ice Cream Company across Canada and the U.S.; managing a portfolio of 10+ brands and serving as the day-to-day strategic advisor, maintaining high client satisfaction and retention.
• Implemented generative AI content workflows to accelerate creative production, reducing cost and concept-to-final turnaround time, with increasing asset outputs.
• Direct end-to-end multi-channel campaigns (social, influencer, digital, CRM, web, print, OOH), aligning creative, strategy, and production teams to meet launch timelines and KPIs.
• Develop and present strategic account plans, SOWs, and creative recommendations that drive measurable results
• Refined and enforced creative briefs, QA processes, and regulatory requirements and ensuring 100% compliance on regulated launches.
• Managed production budgets, supplier negotiations, POs and reconciliations for an annual production budgets
• Coaching and developing an account team of 3 direct reports, investing in individual growth and holding the team to a high standard of delivery and client service

National Account Manager - Rogers Sports & Media

(2019-01 - 2023-12)

• Manage a portfolio of accounts across multiple industries, including developing and executing digital media campaigns that meet or exceed client expectations
• Build and maintain strong relationships with clients, serving as the main point of contact for all digital media inquiries and issues
• Collaborate with internal teams, including sales, creative, and production teams, to ensure that client needs are met, and campaigns are executed effectively and efficiently
• Monitor and analyze campaign performance, using data and insights to make recommendations for campaign optimization and future strategies
• Providing comprehensive post reporting to client, highlighting key insights and success of the campaign to encourage future campaigns
• Primary point of contact between clients and partners
• Assist in executing successful pitch presentations, resulting in retaining/winning new business
• Sole media planner on multiple client campaigns, resulting in a 7.6% YoY sales increase for a key client
• Build and present strategic 360 media plans to achieve client's objectives
• Collaborate and work closely with the creative and marketing strategy teams
• Build and manage client social and digital campaigns
• Research, rationalize and present media recommendations
• Facilitate timely and accurate campaign launches, including troubleshooting and optimizations
• RFP, negotiate and secure media space with various partners
• Precisely manage client budgets, billing and BCRs
• Track, analyze and report data on an ongoing basis to optimize campaign performance
• Deliver full post campaign reports and insights on performance of all media

Senior Media Planner - Dentsu (Isobar)

(2018-01 - 2019-12)

• Primary point of contact between clients and partners
• Assist in executing successful pitch presentations, resulting in retaining/winning new business
• Sole media planner on multiple client campaigns, resulting in a 7.6% YoY sales increase for a key client
• Build and present strategic 360 media plans to achieve client's objectives
• Collaborate and work closely with the creative and marketing strategy teams
• Build and manage client social and digital campaigns
• Research, rationalize and present media recommendations
• Facilitate timely and accurate campaign launches, including troubleshooting and optimizations
• RFP, negotiate and secure media space with various partners
• Precisely manage client budgets, billing and BCRs
• Track, analyze and report data on an ongoing basis to optimize campaign performance
• Deliver full post campaign reports and insights on performance of all media

Media Planner - Initiative Media

(2017-01 - 2018-12)

• Primary point of contact between clients and partners
• Assist in executing successful pitch presentations, resulting in retaining/winning new business
• Build and present strategic 360 media plans to achieve client's objectives
• Collaborate and work closely with the creative and marketing strategy teams
• Build and manage client social and digital campaigns
• Research, rationalize and present media recommendations
• Facilitate timely and accurate campaign launches, including troubleshooting and optimizations
• RFP, negotiate and secure media space with various partners
• Precisely manage client budgets, billing and BCRs
• Track, analyze and report data on an ongoing basis to optimize campaign performance
• Deliver full post campaign reports and insights on performance of all media

Media Coordinator - Initiative Media

(2015-01 - 2017-12)

Media Intern - Initiative Media

(2015-01 - 2015-03)

3 Month Contract

Advanced Diploma - Advertising & Marketing Communications - Sheridan College (2011-01 - 2014-12)

Creative Advertising - Durham College (2010-01 - 2011-12)

Meadowvale Secondary School (2005-01 - 2009-12)