Principal, Employee Experience & Employer Brand
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Since 2013, I have been partnering with organizations to build employee experience and employer brand programs that are human-centric and deliver real value for employers and employees alike. From the development of a unique employee value proposition to the delivery of segmented recruitment marketing campaigns, my focus is to ensure a consistent, compelling narrative that captures a company's essence, differentiating your strategy from anything else in the market.
Drift Consulting, Principal Consultant - 2021 to present
CIBC, Director, Employee Experience - July 2018 to March 2021
CIBC, Senior Manager, Employer Brand - December 2015 to July 2018
Canadian Tire, Talent Brand & Marketing Consultant - April 2015 to December 2015
Target Canada, Employer Brand Consultant - April 2014 to April 2015
Palmer Marketing, Social Media & Content Manager - January 2013 to March 2014
Masters of Arts, Media Production - Toronto Metropolitan University. The Master of Arts in Media Production program focuses on the theoretical, economic, creative, and cultural structures that influence how media is produced and distributed.
