Deia P

Strategic Senior Administrator with a multidisciplinary background spanning Healthcare, Education, and Consumer Goods. Leveraging an MBA from Vanderbilt University, I bridge the gap between high-level strategy and operational excellence. As a Certified Fundraising Executive (CFRE), I bring a sophisticated approach to revenue generation, brand positioning, and organizational growth.

I enjoy fast-paced, non-routine environments that require a "pivot-ready" mindset and the ability to foster partnerships across diverse stakeholder groups.

Office Director - Dr. Black & Associates Optometrists Vision Care Centres - Oshawa, ON

(2017-01)

Manage two well-established growing full-scope Vision Care Centres with over $1 Million Revenue

• Acquire and cultivate patients of different ages and backgrounds
• Recruit and train knowledgeable and patient-oriented staff
• Responsible for finance, marketing, human resources and acquisition of new technology
• Coordinate different stakeholders: frame representatives, lens suppliers, associates, and service providers

Manager of Annual Giving and Alumni Relations - Ontario Tech University (former UOIT) - Oshawa, ON

Conceived the Annual Giving program including strategic plans, personal solicitations, stewardship activities, events and data mining. As the manager of Alumni Relations, I lead the development of a five-year alumni engagement strategies, executed new initiatives and coordinated the Alumni Association as well as other volunteers. I supervised and fostered the growth of three staff members.

• Engaged more than 450 future alumni per year
• Handled the Alumni Engagement project to increase alumni involvement with UOIT
• Cultivated and stewarded more than 120 donors (individuals and corporations) annually
• Spearheaded student-alumni events for 250-500 people
• Exceeded the Annual Giving goal of $150,000 annually
• Closed gifts of $100,000 plus
• Launched the Leadership Giving program, Commemorative Gifts, and Online Giving initiatives
• Developed communication strategies for Annual Giving and Alumni Relations
• Established and managed a budget of close to $250,000 per year
• Led cross-multifunctional teams
• Nominated to the UOIT Excellence Team Award for the Alumni Relations program
• Liaised with several departments, alumni and volunteers

Product Director, Skin Care and Sun Care - Johnson & Johnson (J&J) Consumer

• Managed 20 percent of Total J&J Revenue and 30 percent of Net Income and Marketing budget
• Increased Baby Toiletries Total Net Sales by 16 percent with innovative products
• Implemented new line-up strategy for Band-Aid resulting in 15 percent growth of Total Net Sales
• Devised and presented brand strategies to regional and global executives
• Handled international brands in coordination with worldwide peers and global strategies
• Defined marketing research needs and analyzed results
• Mentored a team of eight managers and assistants
• Monitored the brand performance (sales, profitability, price and distribution)
• Led cross-multifunctional teams to launch new products including advertising agencies

Brand Manager - Unilever (Ice Cream Division)

• Managed 60 percent of Total Popsicles Volume (25 percent of Total Ice Cream business)
• Accountable for 55 percent of media investment
• Overhauled Kid's brand volume from 14 to 20 percent of Total Popsicle
• Developed and launched new products in a tight schedule due to the business seasonality

MBA - Marketing and General Management - Vanderbilt University

Bachelor of Business Administration - Marketing and Finance - University of Sao Paulo (USP)