Dina Apartsin
Alliance & Partnerships Manager
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About
Results-driven Alliance & Partnerships Manager with over 7+ years of experience building and scaling strategic relationships with enterprise tech leaders like ServiceNow, Salesforce, and AWS. Proven track record of aligning global cross-functional teams across sales, marketing, and product to drive pipeline growth, optimize co-selling operations, and maximize revenue opportunities across global markets.
Experience
Partner & Alliance Executive - GENESYS
(2021-09)
Global ServiceNow & Salesforce Partnerships. Support global partnership programs across North America, EMEA, APAC, and LATAM.
- Delivered quarterly executive business reviews across NA, EMEA, APAC, and LATAM, driving high-level pipeline visibility that surfaced major cross-regional co-sell opportunities.
- Coordinate global go-to-market initiatives across sales, marketing, product, customer success, and partner organizations.
- Monitor pipeline health and forecasting activities to support business planning and growth objectives.
- Facilitate account alignment between partner and internal sales organizations to improve co-selling effectiveness.
- Managed alliance operations supporting global takeout campaigns to drive pipeline.
- Orchestrated joint account planning sessions with AWS and Genesys sales leads across enterprise and Greenfield accounts, resulting in higher win rates within the partnership.
- Supported AWS Marketplace transactions and operational processes for customers and partners.
- Submitted partner funding programs and administered AWS certifications.
Marketing Coordinator - PIRANI GROUP OF COMPANIES
(2018-06 - 2020-12)
- Managed social media presence across multiple brands and business units.
- Coordinated roadside advertising campaigns and outdoor signage for retail locations.
- Maintained online business listings and managed customer reputation programs.
- Conducted market research to support promotional pricing strategy.
- Supported vendor relationships spanning local advertising, marketing suppliers, and corporate partners.
Education
Bachelor of Commerce - Marketing - University of Alberta School of Business
