Elusha Bashir

Business-Marketing graduate with 5+ years of combined experience in sales, customer relationship management, promotional marketing, event coordination, and business development. 4+ years of experience building and maintaining customer relationships, managing hot and cold leads, supporting sales and client engagement objectives. 3+ years of experience creating marketing and promotional materials and delivering presentations for diverse customer segments. Strong written and verbal communication, presentation, interpersonal, organization and problem-solving skills with experience working independently and collaboratively in customer facing environments.

Sales Representative - TELUS Communications Inc.

(2022-01 - 2026-12)

• Created digital marketing and promotional content for the store's online presence, including flyers and social media posts using Canva to promote products, offers, and store initiatives.
• Supported seasonal promotional campaigns and product launches including Black Friday, Boxing Day, and new product releases; prepared instore displays and delivered product training to team members to ensure effective launch day execution.
• Served as an Apple Brand Ambassador, maintaining up to date knowledge of Apple products, features, promotions, and training requirements; communicated Apple promotions, sales incentives, and competitions to the store while reporting progress and providing feedback and recommendations to Apple.
• Managed lead generation and customer acquisition through Statflo and Zoho CRM, completing structured lead follow-up and customer communications across phone and digital channels while maintaining accurate customer information and activity records.
• Analyzed sales and customer performance data using Microsoft Excel and TELUS-provided reporting tools to compare results across weekly, monthly, and annual periods, as well as against other employees, locations, and company-wide performance.
• Developed and delivered customized sales presentations for customers, corporate employees, and business owners while building long-term customer relationships through personalized communication, needs-based recommendations, and follow-up; trained and coached 3 employees to improve sales performance and customer engagement.

Finance Manager - The 401 Auto Group of Companies

(2022-02 - 2022-11)

• Managed client relationships and the customer experience throughout the vehicle financing process, serving as a liaison between customers, lenders, and internal departments to coordinate financing, warranties, services and sales contracts.
• Build and maintain relationships with lenders and external business partners, evaluating available financing options to identify solutions aligned with individual customer needs.
• Analyzed customer financial and credit data to prepare accurate credit applications and support informed recommendations throughout the purchase process.
• Identified opportunities for upselling and cross-selling protection packages and insurance products by understanding customer needs and communicating the value of additional products and services.

Operations Supervisor - ServiceMaster Restore of Brantford

(2019-08 - 2022-02)

• Coordinated multiple restoration projects from initial customer response through completion, managing timelines, resources, documentation, and client communication to support efficient project delivery.
• Served as primary point of contact for customers during emergency restoration projects, providing regular updates, addressing concerns, and maintaining a strong customer experience throughout the process.
• Monitored and documented project progress and costs to ensure completion requirements were communicated and met company standard timelines; communicating updates to the clients and internal team to ensure projects remained within established expectations.
• Coordinated restoration teams to maintain accurate case management and quality control across multiple projects simultaneously.
• Developed detailed project estimates while participating in on-call rotations, demonstrating the ability to prioritize competing demands and solving complex problems under high pressure situation in a timely manner.
• Promoted from technician to team lead to operations supervisor within 2 years through recognition of leadership, communication, reliability, problem-solving, and quality of operational performance.

Manager on Duty / Maintenance Lead - Sky Zone Trampoline Park

(2015-09 - 2019-08)

• Created marketing and promotional materials to support programs and activities, as well as customer engagement initiatives across diverse customer segments.
• Planned and coordinated group events and community-focused programs for local schools, youth groups, miscellaneous company outings, supporting event execution and overall guest experience.
• Managed daily facility operations, coordinated staff, schedules, opening and closing procedures, and shift priorities to maintain efficient consistent operations.
• Recruited, onboarded and trained new employees, providing guidance on customer service, safety procedures, and operational standards.
• Served as key point of contact for guests and event groups, addressing questions and concerns while supporting a positive customer experience and brand environment.
• Coordinated multiple priorities in a high-volume entertainment environment from facility maintenance to resources and staff.

Diploma - Business - Marketing - Centennial College (2026-12)

Diploma - Architecture - Construction Engineering Technology - Conestoga College (2017-12)