
James Smith
Account Executive — Outbound Sales & New Business Development
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About
Quota-driven Account Executive with 10+ years of full-cycle, outbound-led sales growth — from cold calling and territory buildout to closing and account expansion. Record of accomplishment includes taking a market from zero presence to 400% revenue growth and driving $1.2M in new business through disciplined prospecting and in-person relationship building. Widely recognized in my local market as one of the most connected networkers in the community, with a track record of organizing events and driving new business through in-person relationships, local networks, and event and conference attendance.
Skilled at demonstrating complex SaaS and technology solutions to time-pressed operators and turning first conversations into long-term, expansion-ready accounts. Bring a hunter's mindset, high technical aptitude, and comfort representing a brand independently in a local market.
Experience
Founder & Head Coach at EQ Rockstar (2025-01 – Present)
- Run executive-level sales conversations focused on problem clarity and buyer outcomes, coaching clients on C-suite engagement and closing.
- Design and deliver structured programs that improve interview performance and stakeholder confidence.
Partner, Advisor at Caring Support Inc. (2019-09 – 2025-12)
- Owned full-cycle SaaS sales across healthcare organizations, post-secondary institutions, purchasing groups, and industry influencers.
- Delivered live product demos and trials to decision-makers, converting first-touch conversations into multi-year accounts and a 32% increase in customer growth.
- Consistently exceeded growth targets across multi-year accounts through structured discovery and follow-up.
Partner, Senior AI Consultant at Nvolvus AI (2025-01 – 2025-09)
- Built and sold AI automation SaaS solutions, running outbound prospecting across LinkedIn, cold outreach, and automated workflows.
- Generated qualified meetings that contributed to a 30% increase in booked client meetings, leading a team of four consultants.
- Owned proposal development, live demos, and executive presentations tied to measurable client outcomes.
Co-Founder / VP Sales, Service Director at Disinfect & Fog (2020-04 – 2022-10)
- Cold-called and prospected net-new local business accounts, building the pipeline that drove more than $1.2M in new revenue.
- Ranked #1 in sales consistently over the full life of the company through disciplined outbound hunting.
- Trained sales reps on outbound process, objection handling, and performance KPIs.
- Produced customer-facing training content with marketing to support adoption and retention.
Local Business Development Lead / Services Manager at Thinq Technologies / DirectDial (2015-09 – 2019-04)
- Built an outbound sales territory from zero local presence to 400%+ revenue growth through sustained cold-calling, in-person prospecting, and event-based brand representation.
- Held the #1 ranking in revenue and new product sales for more than 3 consecutive years.
- Represented the brand independently at events, meetups, and conferences to expand network reach — no in-house support required.
- Bundled services and products to improve adoption and repeat orders.
- Built a national network of service providers to support customer needs, and coached regional staff on account management.
Service Manager / Managed Print Services Lead at Protek Systems (1997-03 – 2014-04)
- Led the Hard Copy and Managed Print Services division for one of Southern Ontario's original MSPs, managing field operations, vendor relationships, and customer retention strategy.
- Developed and scaled the MPS program including sales support, process design, and lifecycle management.
- Worked directly with manufacturers including HP, Lexmark, Konica Minolta, and OKI.
Education
Minor in Consulting, Marketing – Fanshawe College (2004-01)
Artificial Intelligence (Claude/Cowork, ChatGTP, n8n, Gamma, etc.)