Jennifer Xu
Senior brand marketing and operations leader
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About
Experienced corporate business and people leader with track record of driving sustainable growth across diverse brand categories. Skilled in strategic portfolio brand management, digital marketing, media innovation, analytical storytelling and executional excellence.
Passionate people leader with direct talent development experience. Strong focus on team engagement, shaping a performance-driven culture, and leading through influence.
Experience
12+ years of experience leading global mega brands ($1B+) in consumer health care (OTC), skin care (beauty), food, and home care.
Skilled in strategic portfolio brand management, digital marketing, media innovation, analytical storytelling and executional excellence. Known to identify and unlock local/regional insights to deliver disproportionate growth, while tapping into global innovation and resources to drive efficiency and speed-to-market. Led several digital transformation for brands from establishing basic fundamentals to accelerating digital presence.
Education
Holds a Master of Business Administration (MBA) and a Bachelor of Commerce (Honours) from Queen's University in Canada.
