Linda Mata

Dynamic Community and Advocacy Manager with over 5 years of experience in SaaS and B2B environments, skilled in community-led growth, customer advocacy, and program management. Proven ability to launch and scale ambassador programs, achieving a 120% increase in engagement, and generate significant MQLs through co-created campaigns. Adept at synthesizing customer insights to influence product roadmaps and drive adoption.

Eager to leverage expertise in community strategy and cross-functional collaboration to enhance the customer experience at ALLPLAN.

Community Manager (Maternity Leave cover) at Unsplash+ (2026-02 – Present)

• Spearheaded community engagement initiatives to enhance creator participation and submission success.
• Devised educational content and best-practice resources to assist photographers in improving acceptance rates and content quality.
• Served as a dedicated liaison between contributors and internal teams, effectively relaying insights and feedback.
• Recruited and onboarded 20 new photographers, guiding them through platform standards, licensing, and submission workflows.
• Orchestrated recurring monthly coffee chats to gather qualitative feedback, strengthen relationships, and foster a sense of belonging.
• Generated scalable educational materials to support successful submissions and ongoing creator development.
• Amplified contributor participation and engagement across the photographer community.
• Elevated submission quality through targeted education and hands-on onboarding.
• Cultivated a robust, inclusive creator space that encouraged retention and long-term contribution.

Production Assistant (Contract) at Pinterest

• Facilitated on-the-ground production for Berlin Fashion Week, aligning content creation with Pinterest’s brand and trend strategy.
• Established and maintained relationships with designers, photographers, and creative partners to enable timely, high-quality content.
• Contributed to early trend identification to inform future-facing fashion narratives.
• Coordinated with photographers and creatives to produce fashion-week content optimised for Pinterest’s main feed.
• Identified and documented emerging fashion trends, contributing to SS27 trend insights.
• Assisted with content planning, logistics, and asset management during live event production.
• Delivered timely, trend-led content that increased relevance and inspiration on Pinterest’s main page.
• Strengthened creative partnerships supporting ongoing fashion and culture initiatives.
• Provided actionable trend insights informing seasonal editorial and discovery strategies.

Community & PM Manager at Lokalise (2024-04 – 2025-03)

• Directed community- and partner-led go-to-market initiatives supporting adoption and awareness.
• Formulated ambassador, influencer, and partnership programs aligned with core product positioning.
• Collaborated effectively with Product Marketing, Partnerships, and Growth teams.
• Launched and scaled an Ambassador Program, mentoring over 15 advocates across the EU and US.
• Forged strategic partnerships and co-created campaigns with the Product-Led Alliance.
• Developed localised thought-leadership and LinkedIn growth strategies.
• Achieved a 120% increase in ambassador-driven engagement.
• Generated over 200 Marketing Qualified Leads (MQLs) via co-created educational campaigns.
• Increased LinkedIn following by 85% in under one year.
• Enhanced product feedback loops, directly influencing the go-to-market roadmap.

Senior Community & Content Manager at Personio (2023-03 – 2024-04)

• Owned the community-led product marketing strategy, supporting onboarding, adoption, and retention.
• Partnered closely with Product Managers to align product updates, messaging, and education with customer needs.
• Acted as a senior voice-of-customer leader, synthesising insights to influence product and go-to-market priorities.
• Revamped product communications and shifted strategy towards practice-based, peer-led learning.
• Co-led community and events strategy across more than 20 internal stakeholders.
• Developed expert-driven content (HR Think Tank) to position Personio as a trusted authority.
• Increased community engagement by 112% within three months.
• Reduced escalations and fostered increased customer trust through clearer product updates.
• Established a stronger advocacy culture centred around expert-led education.

EU Community Programmes Manager at Patreon (2021-11 – 2022-10)

• Directed regional go-to-market execution for EU creator products.
• Led the localisation of positioning, messaging, and education strategies.
• Served as a strategic liaison between EU creators and global Product Marketing.
• Designed and launched the EU Creator Ambassador Program, comprising over 50 creators.
• Grew the EU creator community from zero to 500 active members within three months.
• Conducted creator research, including Trust Score Surveys, and facilitated collaborative forums.
• Achieved rapid community scaling and sustained advocacy growth.
• Integrated customer insights directly into product improvements for EU markets.

Community Programs & Events Director at PowerToFly (2020-10 – 2021-08)

• Owned the event-led product marketing strategy as a core activation channel.
• Cultivated long-term partnerships and speaker pipelines.
• Managed a global Slack community of over 1,000 professionals.
• Delivered weekly product-aligned events and workshops.
• Enhanced engagement strategy, workflows, and promotion processes.
• Improved retention rates by 112%.
• Drove sustained engagement growth across programs and events.

Founder & Community Builder at Fashion Minimalism (2019-01 – 2021-10)

• Founded a sustainable fashion community, scaling to 200 active members within six months.
• Developed the '29VL' Udemy program, integrating psychology, neuroscience, and fashion principles.
• Organised Meetup and Eventbrite events in Berlin and Zürich to foster connections.
• Built a comprehensive content strategy encompassing website, video campaigns, and Slack-based discussions.
• Published articles that drove an 80% increase in sales for partner platforms.
• Advocated for conscious fashion consumption, blending education with community building.
• Delivered 1:1 coaching sessions focusing on confidence, style, and professional identity.
• Designed weekly engagement topics and monthly catch-ups to sustain community bonds.

BA in Communications, Marketing, and Advertising – Panteion University of Athens (2010 – 2015)