Luke Slinger

Strategic, bilingual marketing and sales executive with 15+ years of experience leading revenue growth, client acquisition, and market expansion for global marketing and advertising organizations. Known for forging high-value partnerships with Fortune 500 brands, building and scaling high-performing teams, and shaping go-to-market strategies that deliver double-digit growth and long-term brand impact. Adept at blending sales leadership with marketing insight to help brands expand, differentiate, and thrive in competitive markets.

Vice President, Growth & Revenue at Cult Collective Inc. (2024-09 – 2025-10)

• Directed firm-wide growth strategy, expanding sales pipeline by 20%+ in the first year.
• Built and led a cross-functional commercial team (sales, marketing, partnerships), securing multiple new retail and consumer clients.
• Partnered with executive leadership to align revenue strategy with long-term business and brand vision.

Head of New Business at The Brand Power Company (2023-03 – 2024-09)

• Led global business development strategy, securing multimillion-dollar contracts and expanding into Mexico.
• Delivered double-digit year-over-year revenue growth through high-profile client engagements.
• Collaborated with senior leadership to align go-to-market initiatives with corporate growth objectives.

Sales Manager, North America at The Brand Power Company (2021-10 – 2023-03)

• Directed sales across Canada, U.S., and Mexico, overseeing regional account executives.
• Increased client retention by 15% and upsell revenue by 20% through improved account strategies.
• Designed and launched market-entry plans that led to the company's first campaigns in Mexico.

Global Business Development Manager at The Brand Power Company (2020-03 – 2021-10)

• Served as global account lead for CPG clients including P&G, Coty, Johnson & Johnson, and Kraft-Heinz.
• Negotiated a multinational MSA with KAO across the U.S., Canada, UK, and Germany.
• Exceeded all sales targets within the first month of joining.

Director of Sales at Pattison Sign Group (2018-02 – 2019-12)

• Directed a 14-person sales team, achieving 120% of 2019 revenue targets.
• Recruited and developed top sales talent while ensuring profitable P&L performance.
• Implemented a key account pairing model that improved client retention and service.

National Sales Executive at Pattison Sign Group (2015-01 – 2018-01)

• Consistently exceeded annual targets; earned President's Club in 2017.
• Generated $3M+ in annual sales, ranking in the top 10 company-wide.
• Secured national branding projects with Toyota, Lexus, and CBC.

Sales Executive at Pattison Sign Group (2012-08 – 2014-12)

• Surpassed quotas by 10% in 2014 and 15% in 2015.
• Expanded Toronto market share, signing new clients including Metrie, Fujitec, and Smoke's Poutinerie.

Information Solutions Consultant at Thomson Reuters (Carswell Division) (2011-01 – 2012-12)

• Surpassed targets by 30%, generating $1M+ in sales.
• Earned 100% Club and Million Dollar Award in first year.
• Specialized in federal government and French-speaking client sales.

Executive Certificate in Sales Management – Schulich School of Business (2017)

B.A. in Geography (Minor: Economics) – McGill University (2012)

Certificate in Journalism – George Brown College (2009)