Maavis Atchiamith

As a bilingual marketing professional with over 10 years of experience in strategic marketing initiatives across B2B and B2C channels, I specialize in integrated campaign management, sales enablement, digital marketing, and advertising. My experience includes demonstrated ability to increase brand engagement, drive revenue growth, develop high-impact marketing tools and strategize in fast-paced environments.

Bilingual Marketing Coordinator at IPEX Group (2025-08 – Present)

• Coordinating the development and execution of bilingual marketing materials (English/French) across digital, print, and social channels for the US and Canada markets, ensuring alignment with brand guidelines.
• Supporting product marketing initiatives by preparing sales collateral, product bulletins, presentations, and promotional assets.
• Contributing to the content calendars and collaborating with internal teams to ensure timely delivery of campaigns and communications.
• Assisting in planning and executing trade shows, industry events, and customer engagement activities each month including creating and printing of literature and production of merchandizing for the shows.
• Ensuring web pages are optimized and up to date for all information, catalogues, datasheets, pricelists etc.
• Translating marketing content and ensuring linguistic accuracy and contextual relevance for French-speaking audiences, especially for the Quebec market.
• Collaborated with external vendors, marketing agencies, and printers to coordinate production timelines and deliverables.

Marketing Manager - Residential Segment at GWA Group (2022-06 – 2025-03)

• Spearheaded the Caroma Roadshow 2025 marketing initiatives across Australia and New Zealand, drawing 1,000+ targeted attendees while achieving a 10% sales increase, 35% uplift in brand awareness, and 20% in customer engagement.
• Developed and executed marketing strategies for builder and plumber segments, successfully launching the Caroma Plumbers Hub with 10,000+ members, Caroma Spare Parts booklets and Stylus Basis range.
• Led cross-channel go-to-market campaigns for new products each year, contributing to an annual overall revenue exceeding AUD $400M.
• Created branded content and tailored sales collateral, enabling over $2M in new business.
• Fostered public relations and industry partnerships through national campaigns and events with the HIA and Master Plumbers Associations.
• Managed digital analytics, reporting, and marketing budgets to optimize ROI.

Assistant Product Manager at REHAU (2019-07 – 2022-06)

• Cross-functional collaboration to support the successful launch of 6+ new ranges under the RAUTITAN and RAUPIANO brands, contributing to a 15% year-over-year increase in product adoption.
• Helped develop and execute go-to-market campaigns that boosted email open rates by 40% and social media engagement by 25%.
• Managed the rebranding and redesign of myREHAU as a special project, improving user traffic and session duration within 6 months.
• Supported in organizing 10+ plumbing industry events in collaboration with Master Plumbers Associations, resulting in a much better brand and product visibility across NSW and VIC.
• Delivered monthly sales performance dashboards on sales and stock for effective and timely decision-making.

Assistant Category Manager at Complete Office Supplies (2017-10 – 2019-06)

• Partnered with 12+ key suppliers to curate over 1,200 product listings and visuals for the national catalogue, achieving 98% data accuracy in CRM uploads.
• Assisted with the end-to-end production of an annual 200+ page product catalogue, used by 25+ sales reps across Australia.
• Coordinated quarterly promotional campaigns leading to a 10% uplift in category sales and increased client reorders by 12%.
• Supported the national sales team with 200+ sample requests and created over 50 pieces of marketing collaterals and presentations for their sales pitches.
• Delivered pricing and rebate reports with on-time submission, improving inter-departmental decision-making efficiency.

Bachelor of Commerce in Management and Marketing – Curtin University of Technology (2011-09)

Digital Marketing and E-commerce – Coursera (2025-07)