Maddy Nayyar. MBA

Commercial sales leader with 11+ years growing retail accounts, categories, and market share. Wins strategic listings, manages multimillion-dollar portfolios, and drives cross-functional execution across Canadian and international markets.

National Account Manager - Cervello Marketing - Toronto

(2025-11)

• Manage strategic retail relationships across Canadian grocery, mass, and convenience channels, including Federated Co-op, Save-On-Foods, and 7-Eleven Canada
• Won Crisps & Snacks assortment at Canadian Tire and led Snacks & Cookies onboarding at Loblaws
• Negotiate retailer agreements and manage forecasts, budgets, and supply risks to support category growth and reduce out-of-stocks

Business Development Manager - Thomas Large and Singer Inc - Toronto

(2024-05 - 2025-11)

• Secured $5–10M+ prospective clients across U.S. and Canadian markets through strategic prospecting and negotiations
• Led Canadian onboarding and go-to-market execution for Dr. Elsey’s, a $6M+ opportunity, plus Lotus Biscoff and Voortman’s
• Owned Doumak Marshmallows account and P&L, delivering $500K in branded sales; implemented Monday.com CRM, boosting productivity 35%

Key Account Manager - Thai United Foods Inc - Ottawa

(2023-07 - 2024-05)

Client: Unilever Ethnic Food Division.

• Managed a $30M Loblaws portfolio and grew category sales 20% across retail, pharmacy, and digital channels
• Developed product listings and innovations that generated $2M in incremental business
• Optimized purchase orders and inventory fulfillment, achieving a record 90% account fulfillment rate

Manager - Customer Acquisition - Philip Morris International - Pakistan

(2021-08 - 2021-12)

• Launched the company’s first Consumer CRM Call Center in Pakistan, integrating QR-code acquisition and customer journeys that increased repeat sales 20%

Shopper Marketing Manager - Beiersdorf International - Pakistan

(2019-05 - 2020-07)

• Established Nivea Pakistan’s Shopper & Customer Marketing function; delivered campaigns that increased consumption 30% and sales 15%

Brand Manager - Nestle - Pakistan

(2018-05 - 2019-05)

• Led national 360° promotion reaching 100,000 households in 20 days and developed campaigns that increased awareness 35%

Sales Manager - Nestle - Pakistan

(2016-10 - 2018-05)

• Managed 350+ HoReCa accounts, doubled the customer base, maintained 95% retention, and earned Nestlé National Award for record sales

Senior Associate Customer Marketing - SC Johnson and Son - Pakistan

(2014-12 - 2016-10)

• Developed promotions that increased market share 15% and launched a national cross-category campaign that lifted retail penetration 20%

Distributor Account Manager - Coca Cola Beverages Pakistan Limited - Pakistan

(2012-12 - 2013-12)

• Built top-10 territory distributors and implemented SAP ERP, improving distribution efficiency 12%

MBA - Queens University (2022-01 - 2023-06)