Marc A. Theodore
Bilingual Discoverability & Growth Strategist
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About
Enterprise SEO Strategist and Consultant with a 15-year track record in the Canadian marketplace. Expert in Semantic SEO and Knowledge Graph implementation via advanced JSON-LD schema architecture. Proven track record of driving double-digit organic growth and revenue attribution through technical SEO strategy, GEO roadmaps, and cross-functional leadership
Experience
Head of SEO / GEO at Bell Media Inc [ CTV News, BNN Bloomberg, TSN, Virgin Radio ] (2022-11 – 2026-04)
Led web search traffic initiatives and managed enterprise SEO strategy
- Led web search traffic initiatives which increased organic revenues by 32%
- Handled complex site migrations to new CMS while minimizing traffic loss
- Performed technical audits and oversaw technical Core Web Vitals performance improvement
- Managed annual SEO budget and tool stack negotiations, achieving 20% cost optimization
- Architected new URL hierarchy streamlining content hubs which boosted traffic by up to 25%
- Developed precise prompt engineering scripts for competitor SERP analysis
- Presented organic search performance and GEO readiness to C-level stakeholders
- Spearheaded efforts for adopting web accessibility guidelines [ WAI-ARIA ] across the organization
- Mentored a team of junior SEOs and analysts to execute quarterly SEO roadmaps
Senior SEO Consultant at Self-Employed (2012-11 – 2022-12)
Provided bilingual local SEO strategies and technical optimization services
- Developed Bilingual [French / English] local SEO strategies
- Performed technical audits, on-page/off-page optimization
- Analysed HTML/CSS, JavaScript, Schema Markup, and Core Web Vitals
- Increased organic keyword footprints within the Quebec market
- Executed comprehensive audits resulting in a 25% boost in crawl budget optimization
- Enforced E.E.A.T. guidelines for Search Engine compliance
Education
Bachelor – McGill University
