Educator | Fan Engagement Specialist
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Marcelle Kitengie is a dynamic professional passionate about fan engagement and its transformative impact on sports and community building. With a Master of Science in Sports Management specializing in Sports Law from the University of Florida and Columbia University certifications, Marcelle combines academic expertise with extensive real-world experience.
His career includes impactful roles with the Vancouver Canucks, the Canadian Elite Basketball League (CEBL), and the University of Florida Athletic Department, where he specializes in enhancing fan engagement through innovative strategies. As a university instructor, Marcelle integrates academic rigour with practical insights, teaching courses that prepare students to excel in the fast-evolving sports and esports industries.
Known for his dedication, energy, and ability to connect with diverse audiences, Marcelle excels at developing creative, inclusive solutions that leave a lasting impression. His work is centred on advancing the fan experience through innovative engagement strategies in traditional sports and esports.
When he’s not elevating organizations' success, Marcelle channels his enthusiasm into fitness, travel, and inspiring others to pursue excellence.
I’m a sport leader, educator, and builder focused on developing pathways for athletes and creating meaningful experiences across youth sport, community programs, and sport-tech innovation. My work spans youth development, event design, coaching systems, and strategic planning for sport organizations across Canada.
Alongside my work in athlete development, I teach university courses in sports law, esports business, marketing, and social issues in sport. I care deeply about helping students understand how the sports industry works in the real world, blending legal frameworks, business models, and athlete-centred practices.
I’m currently completing my Doctor of Business Administration with a focus on applied research that connects sport, community, and innovation. Before that, I earned a Master’s in Sport Management at the University of Florida, which shaped my interest in developing sustainable ecosystems that support both athletes and communities.
My long-term mission is to build systems, programs, and technology that empower young athletes, strengthen sport organizations, and create opportunities for families across Canada and beyond.
