Maria Guzman

Creative and proactive marketing and communications strategist with proven abilities in Strategic communications and marketing campaigns. Fluent in Spanish and Portuguese. Adept at thriving in fast-paced environments and adhering to strict deadlines. Practiced strategic planning, budget management, traditional marketing, influencer marketing, and web analytics.

Paradise Fields Hamilton, ON

Communications Strategist May 2022 - Present

• Support senior leadership team in managing relationships with media and influencers in support of driving brand awareness, building traffic, and the design and execution of large community events to help grow business revenues. 
• Primarily responsible for developing relationships with key stakeholders such as wellness influencers to promote brand awareness; the planning and implementation of an event with an expected audience of ~2500 people; and copywriting on the company website and all social media platform strategy.
• Conduct a thorough analysis of Meta (Facebook & Instagram) analytics, reviewing which channels drove the strongest return on investment, and assist management in making decisions related to social media strategy.

Hemato Oncology Services Barranquilla, CO

Communications Coordinator August 2021 – March 2022

• Assisted management team with the negotiation of 3rd party supplier contracts for hospital services and was responsible for external communications with key stakeholders in the healthcare industry. 
• Executed various ad-hoc communications projects to enhance prospective customer awareness and help drive business growth. 

Owl’s Head Hotel Mansonville, QB

Marketing Consultant (Contract) September 2019 – December 2019

• Responsible for the ideation and design of an integrated marketing communications plan for a hotel resort based in Mansonville, Quebec. 
• Conducted research into company activities and service offerings to form a strategy on how to best engage prospective guests, leveraging social media advertising, external communications through website copywriting, and traditional advertising outlets such as newspapers and billboards.

Hospital General del Norte Barranquilla, CO

Junior Associate, Marketing, Communications, and Public Relations November 2017 – June 2019

• Worked closely with marketing and communications team to develop ESG-focused marketing campaigns, promote awareness, and drive internal communications throughout various hospital teams.
• Responsible for assisting with coordination of press conferences, event planning, social media management, and product merchandising for the hospital. 

Universidad Del Norte Barranquilla, CO

Honors Bachelor of Arts (Major: Social Communications & Journalism)

Minors: Marketing & Public Relations

Honors: Distinguished Honour Roll

Niagara College Toronto, ON

International Business Management Diploma