DIGITAL MARKETING MANAGER | i2b SPA | Algeria July 2020 - March 2024
i2b SPA is an Information Technology company at the forefront of delivering innovative solutions to enhance operational efficiency for businesses
Sectors: Telematics services, Tenders platform, Investment services & B2G services, working with partners such as Cogent systems, 3M and Thales.
- Implemented 9 targeted social media campaigns resulting in a 60% engagement growth.
- Developed a content calendar resulting in a 50% increase in website traffic within a six-month period.
- Managed in collaboration with marketing partner agencies 15 paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads and Facebook Ads, achieving a 29% ROI.
- Leveraged email marketing campaigns to nurture leads and convert prospects, resulting in an increase of 18% in email open rates.
- Monitored online performance using Google Analytics, identifying opportunities for improvement and implementing necessary changes. Leading to a 30% decrease in bounce rate and a 2.1% increase in conversion rate.
- Produced over 60 audio interviews featuring key opinion leaders for social media platforms, significantly enhancing the brand's credibility.
- Utilized storytelling to communicate company values and mission, contributing to a 27% increase in audience trust.
- Contributed to 35% of the revenue generated by a business unit and an increase of 60% in organic search traffic, through SEO optimization and social media campaigns.
- Led a team of 6 members in community management, design and copywriting.
- Created and conducted training sessions for 30 sales executives in social selling since 2022.
Allĕgorie Group | Algeria
January 2019 - March 2020
PUBLIC RELATIONS EXECUTIVE March 2019 - March 2020
Allĕgorie stands as the #1 Algerian communications consulting group, featuring over 180 experts across various business units, including design, consulting, video production, media, market studies and digital marketing.
Sectors: automobile, mobile operator, technology, food industry, oil & gas…
- Cultivated and maintained relationships with key media outlets, journalists, and industry influencers to secure positive media coverage and feature articles.
- Achieved a 20% growth in brand visibility through implementing targeted PR campaigns.
- Spearheaded the planning and execution of 15 successful events related to 9 product launches, 4 press conferences and 2 inaugurations.
- Leveraged influencer partnerships to generate a 30% increase social media followers and engagement.
- Managed and coordinated 4 PR campaigns across social media and traditional media.
- Mastered digital crisis management by overseeing online reputation, social media monitoring, and digital communications to counteract negative narratives and minimize brand damage.
PUBLIC RELATIONS INTERN Jan. 2019 - March 2019
- Monitored media coverage, sentiment, and public opinion to proactively address and manage potential issues or crises for 4 different clients.
- Drafted 20 press releases with a high approval rate from senior executives and managers.
- Executed 5 product launches, ensuring that each launch achieved specific objectives and aligned with brand goals.
