Masenko

Developed a comprehensive strategic execution plan focusing on website redesign and AI chatbot integration. Conducted active sales outreach and budget positioning analysis to optimize client acquisition strategies. Bridged the gap between marketing theory and practical application through a 60-hour professional project.

Marketing and Strategy Intern (Co-op) at Industry Today (2026-04 – Present)

• Developed a comprehensive strategic execution plan focusing on website redesign and AI chatbot integration.
• Conducted active sales outreach and budget positioning analysis to optimize client acquisition strategies.
• Bridged the gap between marketing theory and practical application through a 60-hour professional project.

Door-to-Door Sales Representative (Internship) at Avayda (2025-01 – 2025-07)

• Executed high-volume cold-canvassing operations, pitching comprehensive residential pest control contracts to secure net-new accounts.
• Utilized advanced psychological selling frameworks and objection-handling techniques to navigate consumer resistance and build immediate trust.
• Managed a personal pipeline from initial contact to contract close, consistently meeting weekly volume and revenue targets.

Founder / Managing Partner at Clothing Brand Startup (2023-01 – 2024-12)

• Launched and scaled an e-commerce platform via Shopify, overseeing product design and supply chain logistics.
• Managed a cross-functional team to meet quarterly growth targets and maintain brand consistency.
• Implemented digital marketing strategies that utilized AIDA models to increase conversion rates.

Customer Service Associate at Simons (2025-08 – Present)

• Coordinate daily floor operations and lead a service team to ensure inventory accuracy and visual standards.
• Analyze customer needs to provide tailored product recommendations, maintaining high satisfaction ratings.

Bachelor of Commerce Honours in Marketing and Finance focus – York University (2027-05)