Salmaan Muhammad

Customer-focused sales and Sport Management professional with experience uncovering customer needs, recommending products, supporting promotions, and building lasting relationships across retail, league, arena, and live-entertainment settings. Coordinated weekly operations and communications for 16 recreational soccer teams. Motivated to grow in outbound ticket sales, achieve revenue goals, and deliver exceptional service to AHL fans and clients.

Sales Associate - Play It Again Sports - Brampton, ON

(2025-11)

• Engage customers to understand their sport, experience level, and budget, then recommend suitable equipment and support confident purchase decisions.
• Explain product features and options while using needs-based recommendations and complementary-item upselling to drive sales and add customer value.
• Build rapport, answer questions, and resolve sales, return, and trade-in needs promptly to support customer satisfaction and repeat business.
• Process POS transactions accurately and evaluate used equipment according to store standards and business requirements.
• Collaborate with teammates to maintain responsive service and a positive customer experience during high-volume periods.

League Operations & Marketing Intern - Versus Soccer League - Vaughan, ON

(2025-01 - 2025-04)

• Coordinated weekly operations for 16 recreational soccer teams, supporting registrations, schedules, rentals, and reliable program delivery.
• Communicated with players and team representatives, responded to inquiries, and maintained positive relationships through prompt follow-up.
• Maintained accurate registration, attendance, and scheduling records with strong organization and attention to detail.
• Supported promotional outreach through weekly Team of the Week content and participant-focused communications that strengthened community engagement.

Customer Service / Pro Shop Attendant - Westwood Arena - Etobicoke, ON

(2024-09 - 2025-06)

• Welcomed arena customers, answered inquiries, and recommended hockey merchandise in a busy sports environment.
• Processed transactions accurately, maintained organized displays, and completed opening and closing procedures independently.
• Delivered responsive service that supported positive relationships with arena guests and community users.

Sales Associate - Spirit Halloween - Brampton, ON

(2025-08 - 2025-10)

• Helped guests select products and processed purchases, returns, and exchanges in a high-volume seasonal environment.
• Worked with the store team to keep merchandise organized, stocked, and accurately priced.

Ride Operator - Canada's Wonderland - Vaughan, ON

(2024-06 - 2024-11)

• Delivered friendly, safety-focused guest service while managing guest flow in a fast-paced live-entertainment setting.
• Used proactive communication and team coordination to minimize delays and maintain a positive guest experience.

Advanced Diploma - Sport Management - Humber College (2025-12)