Shari Burnett

20+ years of experience spanning integrated marketing, digital strategy, public relations and journalism. Early adopter of social media and introduced paid media practices into PR agencies. Hands-on strategist and cross-functional partner to multinational companies across energy, health, retail, tech and natural resources.

Merges analytics-driven insights with creative direction to deliver measurable B2B and B2C results. Driven by curiosity; researches evolving platforms for functional and creative solutions.

Senior Communications Specialist - Self-employed Contractor - British Columbia (remote)

(2017-10)

• Clients: Glow International Festival, LNG Canada, Doctors of Optometry Canada, MyZone Digital Marketing, Alberta Association of Optometrists, Winston Golf Club, BHD Instrumentation
• Delivered senior-level integrated communications strategy and execution across energy, health, and consumer products sectors.
• Provided brand voice development, paid and organic social media management, digital and traditional marketing, crisis communications and public relations.

Manager, Digital Content & Media - Western Forest Products - British Columbia (remote)

(2021-01 - 2025-11)

• Directed digital content strategy and operations, managing editorial calendars, content audits, quality benchmarks and brand governance across all channels; introduced new tools and processes to improve communication flows and organize company assets
• Oversaw SEO best practices, CRM systems, social media and social listening to drive reach and stakeholder engagement.
• Served as business partner to HR, Marketing and Indigenous Relations departments, developing cross-functional communications.

Client Marketing Strategist - Destination Think - British Columbia (remote)

(2017-03 - 2017-09)

• Developed integrated marketing strategies for destination tourism clients, including audience analytics, influencer research, experiential and digital marketing.
• Awarded Best Use of Social Media: Non-Profit at the SocialWest Digital Marketing Conference for a Tourism Calgary brand refresh and engagement campaign.

Director, Communications Marketing & Client Strategies - Edelman - Vancouver, BC

(2007-10 - 2017-03)

• Led senior client strategy and AOR relationships for major brands, managing project plans, creative approvals, timelines and deliverables across multiple concurrent accounts.
• Managed and mentored teams of 10+ across PR and digital marketing disciplines; oversaw budgets exceeding $1M.
• Early adopter of paid media within a traditional PR agency, integrating digital channels into client programmes and helping generate new business.

Manager, Public Relations & Client Strategies - Pace Group - Vancouver, BC

(2004-10 - 2007-10)

• Managed multi-sector client portfolios, with a special focus on government-related campaigns, delivering client services, PR activities, consumer and media event planning.

Journalist & News Anchor - News 1130 / Pique Newsmagazine / Mountain FM - Vancouver, BC / Whistler, BC

(1997-07 - 2004-10)

Diploma - Broadcast Journalism - Loyalist College

Certificate - Public Relations - Langara College