Shilpa Santoshkumar

A seasoned Business Analyst with 12 years of IT experience in leading cross-functional teams and delivering complex projects in BFSI & Marketing domain. Proficient in conducting comprehensive business analysis, requirements gathering, process mapping, and systems design. Skilled in Stakeholder management, change management, and project governance. Possess excellent leadership, communication, and problem-solving skills.

A seasoned Business Analyst with 12 years of IT experience in leading cross-functional teams and delivering complex projects in BFSI & Marketing domain. Proficient in conducting comprehensive business analysis, requirements gathering, process mapping, and systems design. Skilled in Stakeholder management, change management, and project governance. Possess excellent leadership, communication, and problem-solving skills.

· Interpret and articulate client's marketing vision, objectives and connect them to targeted customer journeys/use cases

· Lead client discussions during discovery and enable translation of vision to scope covering data and technology needs

· Take ownership and drive exhaustive coverage of all Business Requirements, data needs, business rules, and execute translation of these into Functional and Non-Functional requirements

· Lead the BSA team on data quality analysis and recommend changes when required

· Lead and review detailed analysis of product feature fitment versus business requirements to create functional specifications for gap areas

· Lead onboarding of multiple vendors/sources to Epsilon solution

· Lead review of BSA artifacts and other deliverables like source to target and API specifications

· Lead initiatives to develop and implement best practices, standards, and methodologies, around business analysis and data analysis

· Independently worked on Builds/Large and Complex Managed engagements, successful implementation of process automations

· Support testing team during testing phase and UAT through review of test plans and test cases and perform functional testing, when required

· Expertise in understanding and analyzing data through different sources and create data mapping documents like Source to Target mapping document

· Partner with technical teams and Project manager on requirements creation, requirements grooming, and Change Requirement Management

· Serve as a liaison between developers, client teams, management and IT