Shivani Vaidya

Results-driven B2B Inside Sales and Purchasing Representative with 15+ years of experience in sales, account management, customer service and client relationship development. Skilled in building strong customer and supplier relationships, identifying opportunities, understanding customer and procurement needs, and delivering tailored solutions. Highly organized, adaptable, and motivated, with strong communication, problem-solving, and negotiation skills.

Proven ability to manage multiple priorities, learn quickly, and contribute to growth and customer retention.

Account Director (Sales and Purchasing) at Spice Electronics Inc. (2014-03 – Present)

• Managing global B2B inside sales activities across Canada, the United States, Mexico, and Brazil, developing and maintaining relationships with customers and suppliers across diverse markets.
• Consistently met and exceeded key performance indicators (KPIs) for volume, accuracy, and file completion
• Managing inbound/outbound client communications, provided targeted service navigation, and resolved complex customer inquiries
• Managing the complete sales cycle and Buying process including lead generation, customer qualification, needs analysis, quotations, negotiations, order processing, and post-sale support.
• Developing strong relationships with purchasing managers, procurement teams, engineers, distributors, and other key decision-makers.
• Identifying customer requirements and recommended products and sourcing solutions based on specifications, pricing, availability, and lead times.
• Preparing and following up on quotations, negotiating pricing and commercial terms, and converting sales opportunities into orders.
• Maintained data integrity across customer relationship management (CRM) software and processed confidential transaction documentation.
• Coordinating with suppliers, purchasing, logistics, warehouse, and internal teams to ensure timely and accurate fulfillment of international orders.
• Sourcing products from global suppliers and negotiating competitive pricing, availability, lead times, and payment terms.
• Identifying cross-selling, upselling, and new-account opportunities to increase revenue and expand existing customer relationships.
• Resolving customer concerns related to pricing, product availability, shipping, documentation, and order discrepancies.
• Adapting communication and sales strategies to meet the needs of customers across different countries, cultures, and business environments.
• Delighting the Customers by building strong relationships while securing and gaining further business

Digital Marketing Consultant (Outside Sales) at Metroland Media -Torstar Corp (2011-11 – 2014-03)

• Consulted with local business owners and decision-makers to understand their marketing objectives and recommend customized digital advertising solutions.
• Generated new business through prospecting, cold calling, referrals, networking, and relationship development.
• Managed the full sales cycle from lead generation and needs analysis through proposal development, presentation, negotiation, and closing.
• Developed and maintained strong client relationships, driving customer retention, repeat business, and account growth.
• Identified upselling and cross-selling opportunities by evaluating evolving client needs and marketing objectives.
• Created tailored digital marketing strategies designed to increase customer reach, engagement, and lead generation.
• Monitored campaign performance and discussed results with clients, providing recommendations for optimization and improved ROI.
• Maintained accurate sales pipeline, customer records, activities, and forecasts using CRM systems.
• Researched local markets and business trends to identify new prospects and opportunities for revenue growth.
• Collaborated with internal campaign, marketing, and product teams to ensure successful execution of client campaigns

Business Development –(Inside Sales) at Atlantis Electronics (2007-08 – 2011-11)

Among Top 5% in New Business development within 4 sales team globally.

• Managing global sales, constantly finding ways of improving and analysing lost opportunities.
• Developing customer retention strategies.
• Develop strong business relationship with stakeholders (internal and external) for ongoing business.
• Successful in opening new key global accounts and managing them to generate revenue.
• Understanding Market demand and managing customers
• Win-Win negotiations with stakeholders (clients and suppliers)
• Consistently achieving and exceeding sales target and increasing profitability
• Analysing Market and focusing on business profitability strategy
• Generating and closing leads all over the world.
• Working with global clients from Canada, Germany, US, Brazil, China, India, Mexico, UK
• Identify and capitalize on sales strategies to expand the business in a new market
• Working on different internal projects and meeting deadlines.
• Assisting on the recruitment, training and coaching process and ensure that top talent is attracted and retained.

Direct Marketing Associate (Inside Sales) at Bell Canada (2007-04 – 2007-08)

• Understanding Market demand
• Managing customers and their expectations
• Sales
• Marketing bell products
• Negotiation
• Achieving sales target and increasing profitability

Store Manager at Crown Jewelers (Retail) (2005-02 – 2006-12)

Managed Sales team and Store's Annual sales target - Exceeded forecasted Revenue Targets

• B2C sales
• Diamond assortment
• Merchandise display
• Sales and customer service
• Buying/Procurement
• Operations
• Negotiations with suppliers and clients.
• Achieving sales target and increasing profitability
• Involved in Recruitment, training and coaching process.
• Worked with Rappers like Jay-Z designing high end jewelry pieces

Sales Executive at G.M Gold and Diamonds (Manufacturing and Distribution) (2003-02 – 2005-02)

Responsible for global sales to Key Accounts, Among Top 10% in New Business development

• B2B sales, cold calling and prospecting.
• Merchandise selection and ordering/purchasing
• FedEx, Ups shipping using their software
• Inventory management
• Advertising
• Business sales analysis and forecasting.
• International sales experience dealing with clients from U.S.A, Puerto Rico, Mexico, Brazil, and Jamaica, Caribbean islands, Canada
• Participated and organized Jewellery trade shows all across USA (JCK Las Vegas, JIS Miami, and SJTA Atlanta)

Certification Course in Project Management – Sheridan College (2008-09 – 2010-12)

Post Graduation Diploma in Nutrition and Dietetics – Punjab University (2000-04 – 2001-08)

Bachelor's Degree in Science – HPKV, Palampur (1996-05 – 1999-04)