Shrajal Azad

Maintained CRM data integrity across 150 daily client interactions, improving pipeline visibility by 20% through consistent data entry and field validation Analyzed call-to-conversion performance across 300 weekly outbound touches, increasing negotiation outcomes by 10% by refining talk tracks and pricing positioning Coordinated billing and operations escalations for 40 monthly cases, reducing resolution time by 25% through standardized handoffs and a follow-up cadence

Technical Sales Representative - Voysus

(2025-09 - 2026-01)

• Maintained CRM data integrity across 150 daily client interactions, improving pipeline visibility by 20% through consistent data entry and field validation
• Analyzed call-to-conversion performance across 300 weekly outbound touches, increasing negotiation outcomes by 10% by refining talk tracks and pricing positioning
• Coordinated billing and operations escalations for 40 monthly cases, reducing resolution time by 25% through standardized handoffs and a follow-up cadence
• Tracked outreach and conversion trends across 5 pipeline stages, improving forecast accuracy by 15% by aligning Excel dashboards to shared stage definitions

Social Media Marketing Intern - PopIn

(2025-05 - 2025-08)

• Launched organic and paid campaigns on Instagram and LinkedIn, increasing event registrations by 15% by iterating audience targeting and creative messaging
• Monitored 12 weekly KPI reports across impressions, CTR, and engagement, improving optimization speed by 30% using Google Analytics and Excel reporting
• Coordinated delivery of 20 creative assets from request to launch, reducing approval cycle time by 10% through cross-team scheduling with design, product, and content
• Optimized posting cadence over 8 weeks, raising engagement rate by 8% by testing formats and reallocating budget to top-performing creatives

Marketing Assistant - Shri Infratech

(2021-01 - 2022-07)

• Supported end-to-end campaign delivery for 6 concurrent initiatives, improving on-time execution by 20% through stakeholder communication and timeline coordination
• Reorganized CRM records for 110 accounts, increasing audience segmentation accuracy by 25% by standardizing fields and removing duplicates
• Developed Excel performance dashboards across 10 campaign KPIs, improving reporting turnaround time by 30% by automating pivots and lookup-based summaries
• Evaluated customer behavior insights across 3 channels, increasing targeting effectiveness by 15% by converting dashboard findings into revised contact lists

Bachelor of Arts (B.A.) - Journalism & Mass Communication - Amity University, Lucknow, India

Graduate Certificate - Marketing Research and Analytics Co-op - Centennial College, Toronto, ON, Canada