Sophie Dufour

Results-driven automotive professional specializing in dealership training, performance improvement, and after-sales operations. Proven ability to coach service teams, optimize processes, and drive measurable improvements in customer experience and profitability. Strong field presence with hands-on experience supporting dealership staff and aligning corporate programs with operational execution.

Automotive Performance & Training Specialist - Canada - Canada

• Deliver in-dealership coaching and training to service advisors, finance teams, and management
• Support dealerships in improving after-sales performance and product penetration
• Act as a liaison between corporate strategy and dealership execution
• Train teams on customer experience, service processes, and product integration
• Analyze performance metrics and implement targeted improvement plans
• Lead dealership visits and provide hands-on coaching to increase efficiency
• Collaborate with DP, GM, and Service Managers to strengthen operations

After-Sales & Dealership Operations Support

• Supported service departments with process optimization and operational improvements
• Assisted in training and onboarding of dealership personnel
• Improved customer journey and retention strategies
• Aligned dealership execution with corporate programs