Steve Anderson

Dynamic and results-driven sales executive with over 25 years of success steering revenue growth, market expansion, and brand elevation across diverse consumer packaged goods (CPG) sectors. Strategic architect of high-impact sales, marketing, and business development initiatives that drive market share, profitability, and long-term competitive advantage. Skilled in aligning commercial strategy with corporate vision using data-driven decisions to boost product positioning, consumer engagement, and stakeholder relations.

Adept at building and inspiring high-performance teams, fostering culture of innovation, agility, and operational excellence. Recognized for navigating complex market landscapes, spearheading transformational growth, and delivering sustained financial performance in dynamic and evolving industries.

Senior Director, Drug & Grocery Sales at Kenvue (2025-01 – 2026-01)

Reporting to the Chief Customer Officer, drove results across a team of +20 sales leaders accountable for delivering +$650 million in sales across all Drug and Grocery retailers in Canada. Representing ~65% of Kenvue Canada revenue and a core member of Kenvue Canada's leadership team. Owns key relationships across all senior leaders at major Drug and Grocery retailers.

Fostering growth, driving share gains and building relationships as well as overseeing Kenvue's key broker partner representing an additional 7 team members.

• Drove process improvement deploying standardized business review across all sales teams
• Implemented a Trade Promo Optimization pilot test positioning the organization for millions of incremental revenue growth.

Vice President Sales, Canada & International at Post Consumer Brands (2021-01 – 2024-01)

Reporting to the Canada GM, led and coordinated team of ten Canadian sales professionals to drive results through multiple brokers and transportation partners while managing nine international specialists to improve global sales influence through +30 international distributors. Pioneered sales strategies as core member of the Post leadership team, overseeing all sales operations for Canada and international markets. Cultivated relationships with key stakeholders to boost market presence and formulated pricing strategies to optimize product mix.

Navigated efforts to increase gross profits through strategic pricing, design alterations, and collaborative adjustments in product offerings. Fostered sales culture that values overachievement and adaptability across diverse markets.

• Improved organizational culture by implementing people-focused initiatives and enhancing team engagement.
• Successfully met share, revenue, and profit targets across both Canadian and international divisions.

Director Sales, Canada at Post Consumer Brands (2017-01 – 2021-01)

Reporting to the VP Sales, headed all sales functions for retail branded private label, food service, and ingredient sales. Led team of six sales professionals, ensuring cohesion and productivity across three broker relationships while leveraging Sales Planning & Customer Insights. Cultivated partnerships through communication and marketing strategies. Oversaw the development of sales plans that aligned with company objectives and market trends.

• Achieved 15% improvement in core brand development and enhanced the profit mix.
• Initiated assortment prioritization process that improved forecast accuracy and manufacturing efficiencies.

Sr. Director, Revenue Management & Shopper Insights at Mondelēz International (2016-01 – 2017-01)

Reporting to the General Manager, directed the development and implementation of consumption-based demand planning system for MDLZ Canada, enhancing supply chain and forecast accuracy. Led the Insights & Trade Optimization team comprising 26 professionals, fostering strong category management with retail partners. Built organizational capabilities focused on net revenue enhancement and trade optimization, integrating shopper insights into strategic planning.

Fostered collaboration with cross-functional teams to drive commercial process improvements. Improved communication channels between sales and marketing for cohesive brand strategy execution.

• Transformed the Loblaw-Mondelēz partnership by shifting from shipment-based targets to behavior and consumption-led agreements, driving predictable and sustainable revenue growth for both organizations.

Customer Vice President, Mass/Club/Value at Mondelēz International (2012-01 – 2015-01)

Reporting to the VP Sales, spearheaded strategic partnerships and comprehensive account management for Mass/Club/Value teams as part of the Sales Leadership Team. Cultivated collaborative relationships across all organizational levels to ensure alignment of goals and execution of strategic initiatives.

• Drove collaborative business strategies with Walmart, boosting market share and surpassing growth objectives, leading to over $10MM in waste reduction savings.

Director Sales at Kraft Foods (2009-01 – 2012-01)

Led sales strategy for $150MM portfolio, enhancing customer engagement and expanding market presence with Walmart Canada. Leveraged in-depth market analysis to refine sales tactics, boost product visibility, and drive growth. Coordinated cross-departmental collaboration to streamline operations and deliver consistent value to stakeholders.

• Grew the portfolio by over 20% CAGR over four years, resulting in recognition by receiving the Sales Award of Excellence.

Customer Insight Manager, Category Development Manager, Customer Category Manager at Kraft Foods

Sales Planning Manager at Nabisco

Market Analyst at Nielsen IQ

Bachelor of Commerce in Commerce – University of Windsor