Svitlana Bublyk

Data-driven and results-oriented professional with experience in performance tracking, workflow optimization, and strategic decision-making. Skilled in Excel, Power BI, Miro, PowerPoint, and Google Analytics. Proven impact includes scaling an education startup from 5 to 100+ students, improving operational efficiency, boosting student satisfaction, and optimizing digital traffic profitability.

PROFESSIONAL EXPERIENCE

Spectrum School Online / 2022-Present

Founder & Operator

• Conducted interviews with prospective students to assess learning needs and optimize onboarding, resulting in higher conversion and retention rates. Recruited, trained, and managed teaching staff, setting clear KPIs and ensuring performance met business and quality goals. Analyzed enrollment data, marketing campaign performance, and pricing models using Excel, increasing profitability by 25% and reducing acquisition costs. Tracked student progress and engagement in Power BI, identifying learning trends that boosted student satisfaction and retention by 20%.
• Developed and visualized process maps and workflows in Miro, streamlining communication, scheduling, and onboarding operations. Delivered executive-style presentations in PowerPoint to share performance updates, and strategic plans with team members. Implemented CRM and automation tools to improve lead management and reporting efficiency, cutting administrative time by 30%.

Junior Business Analyst Intern, Traffic Optimization & User Value Analytics / June 2025- September 2025

• Optimized partner pricing models by analyzing user input, credit data, and behavioral trends increasing high-quality traffic acquisition by 15% while cutting low-value traffic costs by 20%. Queried user behavior and historical conversion data using SQL to identify high-converting traffic segments for pricing analysis. Collaborated with marketing, product, and data teams to refine valuation models, resulting in more accurate user profitability forecasting and higher bidding efficiency.Drove continuous process improvement by introducing automated reporting templates, reducing manual data processing time by 30%.Conducted iterative data reviews and A/B testing to identify high-converting segments, directly contributing to a notable uplift in campaign ROI.

EDUCATION & CERTIFICATIONS

National Pirogov Memorial Medical University

Business Analysis Fundamentals

• Microsoft

• HRCI