Teri Cheng

Detail-oriented Sales and Marketing Assistant with 3+ years of experience supporting brand management, integrated marketing campaigns, sales initiatives, and customer relationship management. Skilled in creating marketing collateral, managing social media and email marketing campaigns, and collaborating with cross-functional teams to execute marketing strategies. Known for an organized and reliable individual who is more than capable of handling a variety of responsibilities.

Sales and Marketing Assistant at Trinity Underwriting (2018-10 – 2021-07)

• Modernized company's branding and image by redesigning the logo and updated marketing, tradeshow, and event materials

• Directed the development and launch of a new website to strengthen brand presence and improve user experience

• Amplified online presence by managing the company website, newsletters, surveys, industry pages, and social media channels including LinkedIn, X, Instagram, and Facebook

• Analyzed website traffic and user behavior using Google Analytics and Search Console, identifying increased engagement in areas which drove targeted content out in marketing campaigns

• Maintained client relationship management database and created custom reporting dashboards to monitor sales performance, marketing initiatives and client progress

• Assisted with coordination and logistics of events, seminars, and other industry gatherings throughout Canada

• Managed administrative and client-facing materials such as proposals, service packages, contracts, invoicing, and event itineraries

• Coordinated event logistics by sourcing venues, catering, décor, equipment rentals, and event materials while managing vendor research, purchasing, and planning operations

• Developed and delivered 50+ social media posts over four months to support brand engagement and online visibility

• Grew Instagram audience by over 440% in four months through consistent content creation and audience engagement

• Created a positive learning environment by providing one-on-one training for new hires, reinforcing feedback for seasoned coworkers and improved worker performance

• Entrusted with overseeing store operations in the absence of the supervisor or manager

• Maintained an organized and efficient workflow while managing behind-the-scenes responsibilities in a fast-paced environment

• Enhanced customer satisfaction by recognizing customer needs, engaging in friendly communication, and ensuring clients felt valued

• Oversaw the store’s Instagram account by engaging with customers and created a strong sense of community presence

B.Comm (Honours) in Hospitality and Tourism Management, Marketing Minor – Toronto Metropolitan University (TMU) (2014-01 – 2018-01)