Salesforce Business Analyst
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I am a Salesforce Business Analyst with 8+ years of experience improving digital workflows, enhancing UX, and delivering scalable SaaS and CRM solutions across the technology, consulting, and financial services sectors. I specialize in translating business needs into clear, actionable requirements that help Product, UX, Engineering, and QA teams build meaningful, high-impact features.
I bring a strong mix of user-centered thinking, business analysis rigor, and Salesforce platform expertise, helping organizations streamline processes, automate manual work, and create intuitive digital experiences that improve productivity and user satisfaction.
Over the past eight years, I have worked as a Business Analyst and Salesforce Analyst supporting SaaS product development, CRM optimization, and internal digital transformation initiatives. My experience includes:
Salesforce Business Analyst – Info-Tech Research Group (2022–Present)
Leading end-to-end requirements, discovery workshops, process modeling, user story creation, UX collaboration, backlog management, and UAT for internal CRM and workflow enhancements. Delivered key automation projects including QBR automation, referral workflow automation, and dynamic console redesign.
CRM Business Analyst – RBC (2021–2022)
Supported enterprise CRM enhancements, documented technical and functional requirements, improved data models, optimized sales and marketing workflows, and collaborated with IT delivery teams on compliant product releases.
Business Analyst / Salesforce Analyst – Chess Kings (2020–2021)
Led requirements gathering, workflow design, UAT coordination, and process modernization as the company transitioned from manual systems to Salesforce-driven operations.
Across all roles, I have partnered with Product Managers, Designers, Developers, QA, and SMEs to deliver clear specifications, reduce ambiguity, streamline processes, and support high-quality product releases.
B.Sc. in Mass Communications
These programs and certifications strengthened my ability to gather requirements effectively, communicate with stakeholders, design user-centered workflows, and work cross-functionally across product and engineering teams.
